Web 2.0 Expo San Francisco 2008 Showcases New Products and Major Announcements

Industry Leaders Publicly Unveil Products and Services

SAN FRANCISCO, April 14 -- TechWeb (formerly CMP) and O'Reilly Media, Inc., today preview big product and market announcements to be made at the upcoming Web 2.0 Expo San Francisco, April 22-25, 2008 at Moscone West. Web 2.0 Expos are the leading global gatherings of developers, designers, marketers, and business professionals building the next generation Web. Registration is now open at http://www.web2expo.com/sf.

"Web 2.0 Expo is where we see the future of the Web, and the companies making announcements here next week are building that future," said Jennifer Pahlka, Web 2.0 Expo General Manager and Co-Chair. "Attendees will be treated to first hand access to these companies and the chance to discuss the significance of all these announcements in a peer-to-peer atmosphere."

The line-up of Web 2.0 Expo San Francisco exhibitors making announcements or demonstrating new products for the first time will grow as the event nears. The snapshot of companies currently includes:

AirSet unveils a new paradigm for computing in the cloud. With this launch, AirSet provides a host of new features that will allow you to seamlessly share, organize, and manage your personal and professional lives on any computer, anywhere you want. Booth #LT02

Announcing Atlassian Confluence 2.8: Confluence is the world's most popular enterprise wiki and Confluence 2.8 brings a simplified screen design for viewing and editing, providing a far more intuitive way of interacting with your wiki page. Visit the Atlassian booth or visit http://www.atlassian.com/confluence. Booth #535

BigString will unveil a new messaging application that compliments its vast lines of products that focus on its patent-pending recallable, self-destructing messaging systems. Demonstrations will be available at Booth #LT13

Fresh off the Microsoft National Design Challenge win, Web 2.0 platinum sponsor Cynergy -- the global leader in Rich Internet Application development -- will unveil details of new client engagements, strategic partnerships and product launches showcasing the breadth of Cynergy's presence in the global market. Booth #721

Curl(R), Inc. will be announcing the beta release of Curl Nitro, the code name for an extension of the Curl Rich Internet Application platform which offers enhanced desktop capabilities required by today's enterprises. Booth #527

DreamFace Interactive and Twinsoft combine technologies to provide robust, end-to-end Enterprise Mashups. DreamFace Interactive announces the integration of their next generation Web 2.0 Framework with Twinsoft's Convertigo Enterprise Mashup Server bringing Web 2.0 innovation like Client Side Integration, Interactive Data Widgets, Personalization and Sharing to the modernization of legacy applications. Booth #1020

Jaduka introduces its Transaction Processing Services Platform for mobile media and software providers. Digital publishers can integrate end-to-end merchandising, inventory, POSA, and account management using Jaduka's API. Jaduka also showcases Jaduka Labs and its Enterprise Solutions Platform, enabling developers to create communications-enabled business applications that improve online customer experience and business processes. Booth #310

Kirix announces the release of a new "data browser" called Strata, a fusion of a Web browser and a built-in relational database. Whether digging through Web logs or mashing up Web data, Strata is an exceptional tool for working with data on or around the Web (kkaczmarek at kirix.com). Booth #244

Lithium Technologies, the leader in enterprise customer communities, announces the availability of Kudos, a content rating system that creates social networks through members' evaluation of community content. Users signal their approval with a single click, and the platform tracks the resulting social graph, highlighting top content, top authors, and the relationships that emerge among community members. Booth #540

Introducing LiquidApps(R), an unequalled way to rapidly assemble powerful enterprise-scale applications and mashups for any device, any platform. Today's knowledge workers need the flexibility promised by Web services and SOA. LiquidApps(R) delivers on the promise with no run-time licenses or proprietary libraries, releasing your information to any device, any platform. Booth #221

LongJump, a platform for highly customizable, interconnected on-demand business applications, will announce a partnership with a large, global distributor that will serve to expand its footprint into other vertical markets and will issue an announcement that will be of keen interest to developers and consultants. Booth #515

magnify360 unveils an entire UI update and added capabilities of the magnify360 Platform. The company will also publish a case study on client Continental's search advertising optimization. Results include 90% lead volume lift in four months and $1.5M in projected incremental annual revenue. Download the case study: http://magnify360.com/casestudy/cw/magnify360-cw1-casestudy-high.pd. Booth #943

Morfik launches the next generation of WebOS AppsBuilder -- the complete solution that lets you design, build and deploy Ajax applications through a single, ultra-modern, visual environment. Taking a Web project from conception to production has never been easier. Morfik is there to help you, every step of the way. Booth #428

/n software announces the beta availability of a new pure Java version of the award winning RSSBus Feed Server. RSSBus Feed Server facilitates the integration of disparate systems through a rich set of customizable connectors, capable of accessing data from almost any database, application, service, or other data source. Booth #630

Octopz advanced online collaboration software, for creative professionals working with digital media, announces the latest release of its secure and extensible collaboration platform that will enable synchronous online co-creation and support for new media formats -- dramatically improving productivity and workflow. Booth #228

Oosah announces a Web-based platform for organizing and sharing photos, videos, and music. Through Oosah, consumers can centralize management of media content from multiple Web sites, including social networking, and photo and video hosting sites. Developers can also use Oosah to create branded rich media widgets. Booth #LT10

To create new ways for people to illustrate and share their lives online and off, Photobucket -- the world's largest photo and video site -- will introduce new resources for the developer community. Leading Internet, mobile and consumer-technology partners will participate in an announcement and conduct demos at Photobucket. Booth #735.

Profy announces the public launch of its one-stop Web platform for all things blogging. The Profy solution provides a single point of comprehensive access to every creative tool a blogger could want and leverages the social aspect of blogging. Booth #940

Symphoniq (http://www.symphoniq.com/), a pioneer in real end user performance monitoring, plans to announce TrueView 2.0. TrueView harnesses the real user experience and provides the insight organizations need to optimize their infrastructure and address new performance challenges created by SOA, SaaS, Web services and Web 2.0. Booth #314

Truviso announces that Technorati, portal to the world's blogs, will use Truviso's powerful analytic and categorization technology to analyze and graphically display the true "pulse" of the blogosphere. By using the Truviso system, visitors to Technorati can watch as ideas wax and wane, and see changes as they occur. Booth #LT4

Vyew will announce Vyew 3.0 and Vyew Appliance. Vyew 3.0 improves Web conferencing and visual collaboration with contextual discussions, voice notes, Webcam support, an API and other enhancements. Vyew Appliance is a server appliance for organizations requiring optimal security for Web conferencing, remote training and visual collaboration. Booth #LT3

Xbosoft leads as China's largest outsourcing company focused only on QA software testing. Its cutting edge XBO ONE(TM), XBO MachONE(TM), and XBO CommONE(TM) technologies are easily accessible in a fixed price QuickRelease(TM) package, designed to meet contemporary Web 2.0 testing challenges and get your applications to market faster. Booth #214

Zude's state-of-the-art social computing platform, which provides users an unprecedented level of freedom and design creativity, is partnering with three one-of-a-kind companies: Widgetbox for 44 thousand unique widgets, Myxer for user-generated direct-to-mobile ringtones, videos, and wallpapers, and ShopIt for personalized storefronts. Booth #204

During Web 2.0 Expo Znak, http://www.znak-it.com/, will present Znak it! -- a powerful pay-as-you-go service, ideal for Web surfers and content providers, including bloggers, news archives and social networks. Convenient, quick, safe and fair -- Znak it! is the perfect online micropayment and revenue-generating solution everyone has been waiting for! Booth #141

A forum for creativity, engineering, and innovation, Web 2.0 Expo San Francisco includes a multi-track conference, an "unconference" program called Web2Open, a major tradeshow, and many networking events. Web 2.0 Expo will spotlight a number of keynotes, including Marc Andreesen, Max Levchin and Johnathan Schwartz, to name a few.

To learn more about the 2008 Web 2.0 Expo San Francisco or register visit: http://www.web2expo.com/sf

To apply for a media pass, visit: http://en.oreilly.com/webexsf2008/public/content/media

To read the O'Reilly Radar, visit: http://radar.oreilly.com/

If you have ideas about areas you'd like to see included at the conference, send a note to: webexpo-idea at oreilly.com

If you'd like to stay up to date on information relating to Web 2.0, sign up for the conference newsletter: http://www.oreillynet.com/cs/nl/home#conferences

About TechWeb

TechWeb, the global leader in business technology communities, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million business technology professionals actively engage in our communities created around our global face-to-face events including Interop, Web 2.0, Black Hat and VoiceCon; online resources like the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and Financial Technology brands; and the market leading, award-winning InformationWeek Magazine, TechNet Magazine, MSDN Magazine and Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next- generation performance marketing, custom media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism. For more information, visit: http://www.oreilly.com/.

O'Reilly is a registered trademark of O'Reilly Media, Inc. Other products mentioned may be trademarks of their respective companies.