Ricoh Announces New EFI Color Print Controller to Maximize Workflow and Productivity

WEST CALDWELL, N.J., July 8 -- Ricoh Americas Corporation, the leading provider of digital office equipment, today announced the availability of the EFI Fiery(R) E-7100 Print Controller for the Ricoh Aficio(R) MP C6000 and MP C7500 Series.

Designed as a user-friendly workflow optimization tool, the Fiery-based E-7100 Print Controller when paired with the Aficio MP C6000/MP C7500 series improves office productivity by delivering rapid project processing and queue management. The E-7100 is easy to navigate with a user interface that helps to increase efficiency through intuitive setup, submission, and monitoring features that ensure accurate color production across an array of reproduction tasks. In an effort to be user-friendly, the print server is operator adaptable and can make all color decisions for novices or allow expert users to fine tune their settings.

The intuitive icon driven interface of the E-7100 is customizable and can be arranged to display only the most commonly used features and settings. The Fiery driven key located on the Aficio MP C6000/ MP C7500 control panel allows users to quickly navigate through the print controller's options all at a touch of a button.

When paired with the Aficio MP C6000/ MP C7500 series, the E-7100 delivers consistent, predictable color output while at the same time works with the systems' scanning capabilities to deliver color files to a variety of destinations in multiple file formats.

John Henze, vice president of marketing, Fiery division, EFI, said: "The E-7100, when used with the Ricoh Aficio MP C6000 and C7500, is a great solution for color experts as well as color novices. For color professionals, the E-7100 offers a powerful set of advanced tools that deliver the accurate color required in professional environments. Color novices can utilize the E-7100's intuitive visual workflow to get expert results. Experts and novices alike will truly appreciate the increased productivity, efficiency and cost-savings that the E-7100 provides."

The Fiery E-7100 print controller comes standard with a hard disk drive capacity of 80GB and a 1.8 GHz Intel Celeron M440 processor to expedite production. The Ricoh E-7100 Print Controller for the Aficio MP C6000/MP C7500 series is available at the suggested retail price of $7,800

About EFI

EFI (www.efi.com) is the world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery(R) digital color print servers; VUTEk(R) superwide digital inkjet printers, UV and solvent inks; Jetrion(R) industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 26 offices worldwide.

About Ricoh Americas Corporation

Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 72-year-old leading supplier of office automation equipment and electronics, with fiscal year 2007 sales in excess of $19.4 billion, a 7.3 percent increase over the previous year.

Ricoh Americas Corporation is a leading provider of document solutions. Ricoh's fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents.

Ricoh Americas Corporation directly or through its network of authorized dealers markets and distributes products in North, Central and South America.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.

All referenced product names are the trademarks of their respective companies.

  CONTACT:

  Russell Marchetta
  Ricoh Corporation
  (973) 882-2075
  russell.marchetta at ricoh-usa.com

  Jessy Trejo
  Peppercom
  (212) 931-6134
  jtrejo at peppercom.com