Socialmedia.com Co-Founder and VP of Products Dave Gentzel to Discuss Best Practices in Social Advertising at the SWAT Summit in San Francisco

SAN FRANCISCO, July 14 -- socialmedia.com announced today that co-founder and VP of products David Gentzel will be presenting on a panel at the SWAT Summit in San Francisco, CA at the Westin St. Francis on Thursday, July 17, 2008. This one day conference offers the inside scoop on advertising and marketing within social networks, identifying ways for agencies and brands to leverage next generation marketing where consumers live, online.

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Brands have the opportunity to reach coveted demographics in ways that resonate with their specific interests and values. Brand advertisers can leverage widgets, apps, display or mobile social media marketing to deliver tangible results in a safe environment. This event will examine what agencies and ad networks are currently doing to monetize, how are brands and agencies allocating money and how are campaigns being run.

Understanding the full scope of how to advertise within applications -- display/text ads, social banners, custom applications, sponsorships -- and how marketers can utilize this full spectrum of advertising vehicles to reach and influence social users, is essential to the success of any ad campaign. Mr. Gentzel will participate on the panel "Best Practices in Social Advertising," focusing on what agencies and ad networks are currently doing to monetize, how brands and agencies are allocating money and how the campaigns are being run. Panelists will discuss the strategies and trends for blending into the online communities in a legitimate, meaningful way, building inventory and revenues. Mr. Gentzel will weigh the issues and what to watch for in the future, where social media advertising is headed, and how it has reached its current status now.

The panel is moderated by Rachel Masters VP of Strategic Relationships of Ning, and Mr. Gentzel is joined by Sonya Chawla, Senior Advertising Director of Slide, Kevin Barenblat, CEO of [context], and Misha Cornes, Group Director of Strategy, of Organic. The panel takes place at 3:45 p.m. PDT.

For more information about this event, please visit: http://www.swatsummit.com/

About the Speaker:

David Gentzel is co-founder and VP of products at socialmedia.com. A top Facebook app developer, Dave has been building compelling Web applications for over 10 years and is the resident expert on what makes a successful social media application. Dave developed the extremely popular Facebook applications FoodFight and HappyHour, which have combined attracted over ten million users. He oversees and guides the strategic and creative product development at socialmedia.com.

In 2006, Dave's creation of the widget Trakzor for MySpace, which enables users to monitor visitors to their profile pages, attracted 3.5 millions users and 40 million pageviews per month. True to his entrepreneurial spirit, Dave has been actively building online business ventures since the age of 15. In 1998, he launched the Trintium Gaming Network, a Web hosting and advertising agency serving video game and entertainment Web sites, which delivered over 100 million hits to fans worldwide.

About socialmedia.com:

socialmedia.com enables developers of social media applications to monetize their traffic by providing marketers with the ability to advertise within applications. The company had created the SocialMedia Advertising Platform, which currently reaches over 30M unique users per month by delivering ads on applications running within Facebook, Bebo, Hi5 and MySpace. Socialmedia.com has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw virtual food at your online friends) and HappyHour (send that friend a virtual cocktail), which have been installed by over 10 million consumers. Socialmedia.com is based in Palo Alto and San Francisco, CA, with a seasoned leadership team that has been building businesses in the online advertising space for the past 10 years. Interested in joining the conversation? Please visit: http://www.socialmedia.com/