dotMobi Builds on Breakthrough DeviceAtlas Mobile Development Tool

Industry-leading resource now includes device-aware video content adaptation data from Mobizoft

DUBLIN, Ireland, WASHINGTON, and LULEA, Sweden, Aug. 21 -- dotMobi, the company behind .mobi -- the only ICANN-approved Internet address designed specifically for helping consumers find mobile content -- today announced the inclusion of Mobizoft video content adaptation data into the award-winning DeviceAtlas, the definitive source of mobile handset information for mobile content developers.

As forecast by analyst firm Infonetics Research, the number of worldwide mobile video subscribers is set to soar to over 46 million by 2010. To help content providers take advantage of that, Mobizoft, a provider of mobile Internet-enabling products, now contributes its device-level data to help DeviceAtlas users create content for the burgeoning mobile broadcast market.

"Adapting video content for mobiles has traditionally been difficult due to wide variations in device capabilities," said Paul Nerger, Vice President of Advanced Services and Applications, dotMobi. "I'm thrilled to see Mobizoft join the growing number of companies providing bulk data to DeviceAtlas. Mobizoft brings unique capabilities in regards to media streaming, which is at the cutting edge of the mobile web. DeviceAtlas users will benefit tremendously from Mobizoft's innovation."

As part of this agreement, Mobizoft will gain licensed access to the DeviceAtlas database, which will also improve the breadth and width of their own device database and capabilities.

"We are constantly working to improve the experience of developing mobile Web video broadcasting and advertising, which is often made difficult by the variety and capabilities of devices," said Maria Christensen, CEO of Sweden- based Mobizoft. "In working with dotMobi, we are able to provide DeviceAtlas users with information for creating rich mobile content for nearly every video-capable device on the planet."

In addition to Mobizoft, many other mobile operators, handset manufacturers and developers from around the world -- including Nokia, Vodafone, Telecom Italia Mobile, Argogroup, Volantis and Zandan -- are working with dotMobi to collate and continually refine data on handset attributes so that developers can create "device aware" content with the most up-to-date information available.

More information on DeviceAtlas -- including the free web-based version and free, fully licensed version for developers -- is available at http://deviceatlas.com/ on PCs and http://deviceatlas.mobi/ on mobiles.

About Mobizoft

Mobizoft started in 2005 in Lulea, Sweden, with the vision of giving mobile users worldwide an easier way to access information over the Internet with the richest, full-featured experience possible regardless of device.

Mobizoft has become the Northern European market leader providing technology to develop and deliver rich media content optimized in real-time for all mobile devices. Through content delivery network partners, Mobizoft C4M is offered to over 1,000 content providers.

  For more information about Mobizoft, please visit www.mobizoft.com.

  About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered in Dublin, Ireland, is leading the growth of internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices, so that on-the-go consumers can have confidence that a web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi/. Visit the dotMobi blog at http://blog.mobi/.

  For more information, please contact:
  Vance Hedderel
  dotMobi
  +1-703-485-5563
  vhedderel at dotmobi.mobi

  Danielle Siemon
  A&R Edelman for dotMobi (US)
  +1-650-762-2947
  danielle.siemon at edelman.com

  Gareth Davies
  Edelman for dotMobi (Europe)
  +44-20-7344-1216
  gareth.davies at edelman.com

  Maria Christensen
  CEO, Mobizoft
  +46-70-575 89 17
  maria.christensen at mobizoft.com

  John Lindstrom
  VP Client Service and Support
  +46-70-674 58 59
  john.lindstrom at mobizoft.com