New Media and Marketing Veteran Jason Harvey Joins ActiveVideo Networks as Vice President and General Manager of Programming Strategy and Operations
Former Google Executive to Maximize Business Opportunities For Web Content to TV Platform
SAN JOSE, Calif., Sept. 4 -- ActiveVideo Networks(TM), which provides solutions that infuse TV with Web content and interactivity, today announced that veteran new media and consumer products executive Jason Harvey has been named Vice President and General Manager of Programming Strategy and Operations.
Harvey joins ActiveVideo Networks from Google, for which he drove vertical business planning and strategy and management for new media and online sales in Latin America. He previously had supervised the marketing activities of such major brands as Nissan Motor Cars and Land Rover, and had been responsible for driving new business initiatives for Microsoft in Brazil.
With ActiveVideo Networks, Harvey will be responsible for maximizing the business potential of the ActiveVideo(TM) Distribution Network, including the acquisition, carriage and monetization of content. ActiveVideo immerses viewers in an engaging television experience that intelligently streams Web video, casual gaming, Web 2.0 functionality and traditional TV to any digital set-top box or Web-connected CE device.
"We see the creation of a strong content business that offers new opportunities for advertisers as a key part of the ActiveVideo value proposition," said Ed Forman, executive vice president, products and services for ActiveVideo Networks. "We believe that Jason Harvey's superior management skills and innate sense of marketplace trends will accelerate our ability to create and execute the comprehensive, compelling content strategy that will benefit our customers, our partners and ourselves."
"With Google and Microsoft, a critical part of our success was in being able to identify market needs opportunities and align business units to develop solutions," said Harvey. "In a similar way, ActiveVideo Networks is leveraging its technological and programming expertise to create the content and advertising opportunities that will meet demand for Web content and interactivity on television."
As senior industry marketing manager of Asia Pacific and Latin America for Google, Harvey was solely responsible for developing growth strategies for Latin America, with a particular emphasis on the key markets of Argentina, Brazil, Chile and Mexico. During his two years in the position, he implemented significant revenue producing new media solution and monetization strategies for Google and YouTube that enabled significant penetration of the non-search market. Harvey also supervised U.S. Hispanic marketing efforts for Nissan Motor Cars as group account director and general manager of The Vidal Partnership, and was regional sales and marketing director for Land Rover, a division of Ford Motor Company.
Harvey holds a B.S. in Marketing from the University of Southern California, and earned his Masters in Business Administration from UCLA.
About ActiveVideo Networks
ActiveVideo Networks(TM) provides programming and technology that infuse television with Web content and interactivity. Based on standard Web authoring and delivery technologies, the company's ActiveVideo(R) Distribution Network simply and inexpensively enables expanded programming, navigation and advertising possibilities, allowing viewers to define and share TV experiences. ActiveVideo combines Web-based media and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of television for uniform interactivity across all digital set-tops and Web-connected televisions. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore, Beijing and the United Kingdom. For more information, visit www.avnetworks.com.
ActiveVideo Networks
