Toshiba Expands Personal Storage Line With 400GB External HDD

Growing Universe of Consumer Digital Content Drives Demand for High-Capacity Storage Solutions and the Need for Data Backup to Preserve Digital Memories

IRVINE, Calif., Sept. 22 -- Toshiba Storage Device Division (SDD), the industry pioneer in small form factor hard disk drives (HDDs), today added a 400GB(1) model to its line of personal storage devices for consumers seeking high-capacity storage and backup for music libraries, home videos, personal data and other digital memories.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080922/AQM054)

The new 400GB Toshiba USB 2.0 Portable External Hard Drive can store up to either 114,000 digital photos, 105,000 MP3 music files, 177 hours of DVD videos or 47 hours of high-definition videos.(1)

Designed for all consumers, Toshiba's personal storage line makes it easy for even digital novices to easily back up their digital content libraries with a hassle-free solution featuring award-winning NTI Shadow(TM) software. The user-friendly solution enables consumers to set back-up parameters a single time and enjoy peace-of-mind in knowing critical and cherished digital files and personal memories are protected.

"With the constant influx of cherished digital content stored on home computers, consumers are looking for a fast and easy way to protect their libraries with little to no maintenance," said Maciek Brzeski, vice president of marketing at Toshiba Storage Device Division. "Toshiba's click-free, switch-free and button-free backup solution caters to the average digital consumer -- but with advanced features and high capacities that also appeal to the sophisticated technophile."

Reliable Portable Storage for Everyone

Toshiba's new 400GB joins the existing line of USB 2.0 Portable External HDDs available in 160GB, 250GB and 320GB capacities that offer effortless operation and mobility with automatic power via USB 2.0. The personal storage line also comes with an internal shock sensor and ramp-loading technology to deliver extra protection against normal wear and tear and anti-slip footpads that help anchor the drive in place. Weighing only six ounces, Toshiba's new external hard drive fits easily within a laptop pouch or backpack making it an ideal storage companion for travel.

Featuring a sleek and glossy finish with contemporary graphics, Toshiba's personal storage line now adds Electric Blue and Black to the existing Carbon Grey, Hot Rod Red and Gecko Green models, making these storage companions a stylish complement to any notebook or desktop PC. Toshiba's portable external hard drives also are perfect solutions for preserving personal data such as financial information and home office files, along with digital movie and music libraries and personal photo and video memories.

Toshiba's new 400GB USB 2.0 Portable External Hard Drive is available at http://www.toshibadirect.com/ and through major retailers and online outlets beginning in October. For a complete list, please visit http://www.wheretobuy.toshibastorage.com/.

  Product Specifications

  Product Name         Toshiba USB 2.0 Portable External Hard Drive
  Capacities           400GB, 320GB, 250GB, 160GB (1)
  Colors               Electric Blue & Black, Carbon Grey, Hot Rod Red and
                       Gecko Green
  Weight               6 ounces
  Dimensions           0.65" (H) x 3.19" (W) x 5.0" (L)
                       16.6mm (H) x 81.0mm (W) x 127.0mm (L)
  Interface            USB 2.0
  Compatibility &
  System Requirements  Microsoft Windows 2000, XP or Vista
                       Macintosh OS X 10.3.9 or later
                       Available USB 2.0 Port

  Inside the Box       Toshiba USB 2.0 Portable External Hard Drive
                       USB 2.0 cable
                       NTI Shadow(TM) software (preloaded)
                       Quick install guide
                       3-year limited warranty
  Certifications       FCC/CE/UL approved
                       RoHS compatible
                       Designed for Windows XP and works with Vista
                       Mac OS X 10.3.9 or later (Universal Application)


  About Toshiba Storage Device Division

Toshiba SDD, a division of Toshiba America Information Systems, Inc., leads the market in the development, design and manufacturing of small form factor 2.5-inch and 1.8-inch hard disk drives. Toshiba SDD markets high-quality peripherals to original equipment manufacturers, value-added resellers, value-added dealers, systems integrators, distributors and retailers in the United States. Inherent in the Toshiba storage family are the high-quality engineering and manufacturing capabilities that have established Toshiba products as worldwide leaders. For more information, visit http://www.toshibastorage.com/.

About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry-leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has more than 198,000 employees worldwide and annual sales of surpassing U.S. $76 billion (FY2007). For more information on Toshiba's leading innovations, visit the company's Web site at http://www.toshiba.com/.

(C) 2008 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice.

(1) One Gigabyte (1 GB) means 10(9) = 1,000,000,000 bytes using powers of 10. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1 GB = 2(30) = 1,073,741,824 bytes, and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system.