New Products From Avery Dennison Make the Busiest Shipping Day of the Year Easier and Faster

BREA, Calif., Dec. 4 -- Between Thanksgiving and Christmas, the U.S. Postal Service will handle more than 20 billion cards, letters and packages. On December 15, 2008 alone, the day that is known as the "Busiest Shipping Day of the Year," the U.S. Postal Service estimates that more than 900 million pieces will be processed. This year, the holiday ritual of mailing cards and packages will be easier and faster thanks to new product features from Avery Dennison, including: Easy Peel Address Labels that feature the new Pop-up Edge(TM); Avery Shipping Labels that now utilize TrueBlock(TM) technology; and the newest version of the Avery Holiday Wizard.

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  Holiday Cards and Gift Labels

For holiday cards and gifts, Avery Easy Peel Labels with the new Pop-up Edge(TM) make it easier to peel labels off the paper backing. Avery(R) Easy Peel(R) labels with the new Pop-up Edge(TM) are available in both clear and white. With the new Pop-up Edge(TM) feature, you just bend the sheet to expose the edges and when you're done, the sheet stays intact and goes back to flat.

For a limited time, a special holiday edition of Avery Clear Easy Peel(R) Address Labels, item #18660 will be available at stores. This pack of 300 clear 1" x 2-5/8" labels includes a copy of the Holiday Wizard software inside the package. The clear labels virtually disappear for a professional, custom-printed look.

Holiday Packages and Shipping Labels

Just in time for the holidays, Avery Dennison has introduced Avery Shipping Labels with new TrueBlock(TM) Technology, which completely cover up any writing or labels underneath so boxes can be reused, saving time and money, while maintaining a professional appearance.

"Avery Shipping Labels mean no more cutting and taping of handwritten pieces of paper," said Sarah Butler, Group Manager, Labels for Avery Dennison. "With our labels, you get a clean, professional look in minutes. Now, consumers can save time and money by reusing boxes with a shipping label that completely blocks out what's underneath."

Avery Shipping Labels come in a variety of sizes suited for padded envelopes, mailing tubes, and corrugate boxes. Whatever your shipping label need, Avery has the size that is right for you.

Quickly Turn Address Lists into Festive Labels

The new Avery Wizard Holiday Edition, a free software download program available at http://www.avery.com/, lets consumers create personalized holiday address labels and tags using the Wizard's pre-designed holiday templates. The easy-to-use software also helps consumers incorporate family photos or other images for more personalized mailing labels and gift tags.

"The new Holiday Edition of the Avery Wizard will help simplify holiday tasks while also adding style to mailings and other holiday projects," said Brenda Dillon, Group Manager, Software Marketing for Avery Dennison. "Consumers can now easily create professional looking labels, tags, cards and even dinner menus on their home computers while still including that personal touch."

The updated version of the software is now Windows Vista(TM) compatible and guides users through mail merges to effortlessly import address lists or other data from Microsoft(R) Excel and other popular database programs.

For more information about Avery-brand products, including the free Avery Wizard Holiday Edition download, consumers can visit the Avery Dennison Worldwide Office Products Web site at http://www.avery.com/ or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).