Rosetta Search Engine Optimization Experts to Speak at Search Engine Strategies (SES) Conference

Interactive agency's search experts tapped for five panels at this year's event in Chicago

PRINCETON, N.J., Dec. 4 -- Rosetta, one of the country's leading interactive marketing agencies, is sending two nationally-recognized search marketing experts to speak at this year's Search Engine Strategies (SES) Conference in Chicago.

Paul Elliott, partner and head of Rosetta's Acquisition Marketing Practice, and Chris Boggs, manager of Search Engine Optimization, will serve on five panels throughout the four-day event. Now in its 10th year, the global SES Conference and Exposition Series educates marketers on search marketing tactics. SES Chicago is the only major search marketing conference in the Midwest, holding over 60 sessions December 8-12 at the Chicago Hilton.

  Rosetta will participate in the following panels:

  --  Measuring Success in a 2.0 World (Monday, Dec. 8 at 11:45 a.m.)
  --  Why Does Search Get All the Credit? (Monday, Dec. 8 at 4:30 p.m.)
  --  Advanced Link Building (Tuesday, Dec. 9 at 4:15 p.m.)
  --  eCommerce 101: Optimizing Your Shopping Cart for Search and Conversion
      (Wednesday, Dec. 10 at 4 p.m.)
  --  How to Speak Geek: Working Collaboratively With Your IT Department to
      Get Stuff Done (Thursday, Dec. 11 at 9 a.m.)

Elliott has nearly 10 years of experience in Internet marketing, with a focus on organic search engine optimization and paid search engine marketing. He has extensive experience in designing and executing integrated online marketing programs for mid to large sized companies.

Boggs has over eight years of experience in search marketing programs, notably as a certified Google(TM) AdWords(TM) Professional, a Yahoo! Search Marketing Ambassador, and an early participant in the MSN AdCenter release in 2005. He is a moderator within the Search Engine Watch (SEW) forums, the associate editor of the Search Engine Roundtable Blog, and has served on the SEMPO Board of Directors since 2006.

"We are excited to participate so actively in this year's conference," says Elliott. "The event is always full of valuable strategies for all disciplines of search marketing, including paid search, organic optimization and online reputation management. We're honored to be a part of such distinguished panels and a world-class event."

About Rosetta

In July 2008, Rosetta acquired Brulant, positioning it within the top 10 interactive agencies. The company is focused on translating personalized customer connections into business results for clients. Rosetta brings deep industry expertise to client work within the Retail & Consumer Products, Healthcare, Financial Services, Media & Technology and B2B markets. The company's client service model is based on forging a deep partnership between its integrated team of strategy, technology and creative experts and clients' organizations to ensure accelerated and sustained business impact. Some client relationships include Scholastic, Borders and Tractor Supply Company (retail); Johnson & Johnson, Bristol Myers Squibb and Allergan & Shire (healthcare); HSBC, Nationwide, Citizens Bank and National City Bank (financial services); and Microsoft and T-Mobile (Media & Technology). For more information, visit www.Rosetta.com.