PC Market Returns to Double-Digit Growth on Strong Results in Europe and Asia/Pacific Excluding Japan According to IDC
PC Market Returns to Double-Digit Growth on Strong Results in Europe and Asia/Pacific Excluding Japan According to IDC
Wednesday April 18, 2007 16:10:38
FRAMINGHAM, Mass.--BUSINESS WIRE--Worldwide PC shipments grew by 10.9% in the first quarter of 2007
1Q07, according to IDC's Worldwide Quarterly PC Tracker. Year-on-year
growth improved from the fourth quarter in all regions with Europe and
Asia/Pacific excluding Japan showing the biggest improvements versus
forecasts. Japan recovered from a double-digit decline in the fourth
quarter, but was the only region with declining volume as the United
States moved back into growth mode. Portable PC adoption remained the
primary driver with a strong Consumer component.
Worldwide PC shipment growth of 10.9% was up from the single-digit
growth experienced over the previous three quarters and was ahead of
forecast growth of 8.5%. The rise in growth primarily reflects the
strength of Portable and Consumer demand, rather than stronger
commercial growth. The availability of Vista probably moved some volume
from 4Q06 to 1Q07, although IDC believes that peak growth in 2004 and
2005 had more to do with slower growth at the end of 2006 than users
waiting for the new operating system –
particularly as vendors such as HP, Acer, Toshiba, and Apple saw strong
retail and Portable PC growth through the end of the year.
"The strong first quarter is a good indicator of the health of the
industry," said Loren Loverde, director of IDC's Worldwide Quarterly PC
Tracker. "The United States and Japan didn't grow much in the first
quarter, but solid gains elsewhere and a boost from Vista brought us
back to double-digit growth. The key market drivers –
portable adoption and consumer demand –
continue at a healthy clip, and commercial replacements should
contribute more in coming quarters. Growth is likely to stay in
double-digits over the next two years although it will be concentrated
in Portables and international markets."
"As expected, the U.S. market saw a low single-digit year-on-year
increase and a typical seasonal decline from Q4 to Q1. Contracting
desktop demand and strong notebook activity remained the dominant
trends," said David Daoud, manager of Personal Computing and PC Tracker
Programs "The shift to Portables and related changes in various segments
will force vendors to re-evaluate their channels and go-to-market
strategies to adapt to the new market dynamics. Some of this
restructuring has already begun, but it is likely to accelerate as Dell
evaluates recent losses and vendors such as Acer and Lenovo change their
strategy for the U.S. market."
Regional Outlook
United States saw growth return to positive territory as HP
made the most of consumer demand while Dell and Gateway continued to
lose ground. Lenovo, which has struggled in the U.S. since taking over
IBM's PC division, leveraged strong Portable sales to grow shipments
by 12%. Dell remained the market leader, although its lead over HP has
fallen from more than 12% share through the first half of 2006 to less
than 3% this quarter.
EMEA growth rose several points in 1Q07 on strong Portables
demand. Desktop volume remained roughly flat from a year ago, but
continuing demand for Portables across the region, and particularly in
the Consumer segment and in CEMA, boosted overall growth. Market
leaders HP and Acer continued to gain share with Toshiba, Packard
Bell, and Asus also registering strong growth. Dell continued to
suffer from slower corporate demand and retail competition in the
consumer space and saw volume fall marginally from a year ago while
Fujitsu Siemens and Lenovo shipments increased but trailed the market.
Japan saw volume decline slightly from a year ago as commercial
demand remained limited and competition from other products cut into
consumer growth. Nevertheless, growth improved from a double-digit
year-on-year decline in the fourth quarter.
Asia/Pacific excluding Japan looked healthy with the
strongest growth in a year. Portables remained a major driver,
particularly in Southeast Asia, while Desktop growth also slightly
outpaced expectations with a strong showing in China among other
countries.
Vendor Highlights
HP continued to grow at a rapid pace by leveraging its Consumer
and Portables business and capitalizing on Dell's disarray. The
company improved on a strong fourth quarter performance with growth of
more than 28% in the first quarter, expanding its share of global
shipments to 19.1% and widening its lead against rival Dell to 3.9
points. The strong showing for HP included growth of more than 25% in
the United States, representing substantial share gains domestically,
as well as nearly 30% growth abroad.
Dell continued to struggle with a slow U.S. market and internal
restructuring. A focus on the slower growing commercial market and a
strategy of not chasing share at the expense of profitability while
facing aggressive competition from HP and other competitors has
reduced growth dramatically. Similar to the fourth quarter, Dell
shipments declined by more than 14% in the United States and grew by
just over 1% internationally. As a result, overall shipments declined
by 6.9% year on year and international shipments rose to 52% of
volume. Although Dell's Portable business saw healthy growth
internationally, domestic sales were down. Dell's limited presence in
retail was also a key factor as consumer shipments declined rapidly
while commercial volume was more stable.
Lenovo had a very solid quarter, boosting growth in the United
States to more than 12% from –7% in 4Q06 and
growth in Europe to 14% from 3% in 4Q06. Asia/Pacific excluding
Japan, which continues to represent near 60% of Lenovo shipments,
also performed well with growth increasing from the second half of
2006 to nearly 24%. Portables growth was the primary driver for Lenovo
in the U.S. and abroad, but the company also managed to grow Desktop
volume – even in the U.S. where volume was
projected to decline by 8% and other vendors continue to struggle.
Acer was boosted by a surge in EMEA during the first quarter.
EMEA represented more than 60% of Acer shipments in the first quarter
with growth above 50%, up from more than 30% in the second half of
2006. The company also continued a rapid expansion of its Americas
business. The strong growth boosted Acer to a statistical tie with
Lenovo for third rank in worldwide shipments.
Toshiba saw growth slow to low teens from more than 20% in the
second half of last year. Growth remained strong in EMEA and the
Americas, but slowed in Japan and the rest of Asia/Pacific as a surge
in shipments during 2006 made year-on-year comparisons more difficult.
Gateway struggled with a difficult year-on-year comparison in
addition to rising competition and a slow market in the United States.
Gateway shipments increased by roughly 45% in 1Q06, compared with
growth of 12% in 4Q05 and 17% in 2Q06. The surge in 1Q06 helped bring
1Q07 volume down by 6% year on year in the U.S. and by 9% worldwide.
However, on a sequential basis, Gateway volume was down just 3%
worldwide versus a market decline of 8.9%. Aside from the
traditionally strong fourth quarter in 2005 and 2006, and an unusually
strong 1Q06, the first quarter in 2007 was the highest volume quarter
for Gateway since early 2001, when the dot-com bubble was just
collapsing, and well before the acquisition of eMachines.
Top 5 Vendors, Worldwide PC Shipments, First Quarter 2007
Preliminary
Units Shipments are in thousands
Rank
Vendor
1Q07 Shipments
Market Share
1Q06 Shipments
Market Share
1Q07/1Q06 Growth
1
HP
11,240
19.1%
8,765
16.5%
28.2%
2
Dell
8,985
15.2%
9,648
18.2%
-6.9%
3
Lenovo
3,969
6.7%
3,381
6.4%
17.4%
3
Acer
3,969
6.7%
2,807
5.3%
41.4%
5
Toshiba
2,555
4.3%
2,266
4.3%
12.7%
Others
28,217
47.9%
26,281
49.4%
7.4%
All Vendors
58,935
100.0%
53,149
100.0%
10.9%
Notes:
IDC estimates for Gateway and Toshiba are prior to financial earnings
reports.
Shipments include shipments to distribution channels or end users. OEM
sales are counted under the vendor/brand under which they are sold.
PCs include Desktops, Notebooks, Ultra Portables, and x86 Servers.
PCs do not include handhelds. Data for all vendors are reported for
calendar periods.
Source: IDC, April 18, 2007
Top 3 Vendors, United States PC Shipments, First Quarter 2007
Preliminary
Units Shipments are in thousands
Rank
Vendor
1Q07 Shipments
Market Share
1Q06 Shipments
Market Share
1Q07/1Q06 Growth
1
Dell
4,271
26.8%
4,992
32.4%
-14.4%
2
HP
3,865
24.2%
3,079
20.0%
25.5%
3
Gateway
1,149
7.2%
1,226
8.0%
-6.3%
Others
6,679
41.8%
6,113
39.7%
9.3%
All Vendors
15,964
100.0%
15,409
100.0%
3.6%
Notes:
IDC estimates for Gateway and Toshiba are prior to financial earnings
reports.
Shipments include shipments to distribution channels or end users. OEM
sales are counted under the vendor/brand under which they are sold.
PCs include Desktops, Notebooks, Ultra Portables, and x86 Servers.
PCs do not include handhelds. Data for all vendors are reported for
calendar periods.
Source: IDC, April 18, 2007
IDC's Worldwide Quarterly PC Tracker gathers PC market data in 55
countries by vendor, form factor, brand, processor brand and speed,
sales channel and user segment. The research includes historical and
forecast trend analysis as well as price band and installed base data.
For more information, or to subscribe to IDC's Worldwide Quarterly PC
Tracker, please contact Kathy Nagamine at 650-350-6423 or knagamine at idc.com.
You may also contact IDC's Sales hotline at 508-988-7988 or email sales at idc.com.
About IDC
IDC is the premier global provider of market intelligence, advisory
services, and events for the information technology, telecommunications,
and consumer technology markets. IDC helps IT professionals, business
executives, and the investment community make fact-based decisions on
technology purchases and business strategy. More than 900 IDC analysts
provide global, regional, and local expertise on technology and industry
opportunities and trends in over 90 countries worldwide. For more than
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