Social Media Expert Peter Shankman Discusses How to Reach National Editors at IABC/Pittsburgh Program

PITTSBURGH, Feb. 2 -- Social media expert Peter Shankman will discuss "Using HARO and Other Social Media to Reach National Editors," at the February 12 program co-sponsored by IABC Pittsburgh and Jack Horner Communications.

Did you ever wonder how national editors find sources for the millions of articles that are published every year? Have you ever read an article and thought your client or organization had the perfect person to be interviewed for a similar topic? Have you pitched stories to national and regional media only to be repeatedly turned down?

If you said yes to any of these questions, then you won't want to miss the February 12 program featuring Peter Shankman of helpareporterout.com (HARO). Peter is nationally known for his use of social media to connect reporters with valid queries to the communicators who can provide the best sources for their stories.

Business owners, communications professionals and more are encouraged to attend the lunchtime program as Peter shares his knowledge about how to use social media to get your company name in the national news.

Peter Shankman's Help a Reporter (www.helpareporter.com) has over 50,000 members. He is also the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them and is the founder and CEO of The Geek Factory, Inc., a marketing and PR strategy firm in New York city. He has served as a marketing pundit for Fox News, CNN and MSNBC.

The lunchtime program February 12 at The Engineers' Society of Western Pennsylvania, 337 Fourth Ave., Downtown, will begin at 11:30 a.m. with registration and breakfast.

Reservations, due by Monday, February 9, are available by visiting www.iabcpittsburgh.com. The cost is $30 for members of IABC, $45 for nonmembers, and $20 for full-time students.

IABC Pittsburgh is also hosting a networking Happy Hour on Wednesday, February 11 at the Clark Bar and Grill, and Peter Shankman will be the guest of honor.

For more information on Peter Shankman, see www.shankman.com.

IABC/Pittsburgh is the regional chapter of IABC, the International Association of Business Communicators. Locally, the organization sponsors the Golden Triangle Awards program and the Business Communicator of the Year, an annual competition to recognize excellence in communications management, skills and creativity in the western Pennsylvania region. The chapter also sponsors programs targeted to the interests and development of professional communicators.

IABC, the International Association of Business Communicators, is a not-for-profit international network of professionals committed to improving the effectiveness of organizations through strategic interactive and integrated business communication management. It is the leading resource for effective communication practice, providing products, services, activities and networking opportunities to help people and organizations achieve excellence in public relations, employee communication, marketing communication, public affairs and other forms of communication.

PR Newswire is the official newswire of IABC/Pittsburgh.