Hershey Implements Optiant Solution for Inventory Optimization

BOSTON, March 10 -- Optiant, the premier provider of inventory optimization solutions, today announced that The Hershey Company has selected and implemented Optiant's full PowerChain inventory and supply chain optimization suite.

"Optiant is proud to work with industry leaders as we deliver multi-echelon inventory optimization and supply chain network design solutions," said Fred Lizza, President and CEO of Optiant. "We respect Hershey's leadership in the consumer products industry and welcome them to our user community. We look forward to a long and collaborative relationship."

About Optiant

Optiant, a premier provider of supply chain network design, inventory optimization, and supply chain business intelligence solutions, helps Global 2000 companies optimize bottom-line performance by reducing inventories, freeing up working capital, optimizing supply chain asset utilization and delivering lowest total supply chain costs.

Optiant's solutions optimally balance resources, total costs, and customer service across the entire, extended supply chain to deliver greater profitability, increased customer satisfaction, more efficient use of capital, and a resilient supply chain that fully handles uncertainty in supply and demand. Optiant has transformed supply chains for the world's leading manufacturers including Procter & Gamble, Kraft, HP, IKEA, Intel, Microsoft and Boston Scientific.

Delivering millions of dollars in returns, Optiant's solutions for consumer product, high tech manufacturing and industrial organizations generate quantifiable savings within 90 days of implementation. Optiant's solutions, certified for integration by SAP, are based on award-winning research from MIT and decades of experience dedicated to the identification and realization of supply chain efficiencies. For more information, please visit http://www.optiant.com/.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies.

  CONTACT:  John Brewer
            +1 781 238 4165
            john [dot] brewer [at] optiant [dot] com

            Becky Boyd
            MediaFirst PR - Atlanta
            +1 770 642 2080 x 214
            becky at mediafirst.net