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Gomez Expands Web Experience Management Suite to Encompass Mobile Web Sites & Applications

Gomez Expands Web Experience Management Suite to Encompass Mobile Web Sites & Applications
Tuesday April 21, 2009 09:10:01

Gomez Expands Web Experience Management Suite to Encompass Mobile Web Sites & Applications

Introduces First Unified "One Web" Solution to Test, Monitor and Benchmark Mobile and Web Experiences

LEXINGTON, Mass., April 21 -- Gomez, Inc. (www.gomez.com), the leader(1) in web application experience management, today announced new capabilities for testing, monitoring and benchmarking the performance of mobile Web sites, mobile applications and SMS services. The new capabilities are an expansion of Gomez's on-demand suite designed to help businesses meet customers' expectations for great online experiences, whether they use a PC or a mobile device to connect to the Web. For businesses with a mobile Web strategy, Gomez's new "One Web" approach will offer:

  --  A unified view of the performance of both the fixed and mobile Web.
  --  The unique ability to identify, diagnose, prioritize and resolve
      performance issues, whether they are specific to the mobile Web,
      specific to the Web, or common to both.

  --  Operational efficiencies by leveraging common metrics, reporting, best
      practices and skills from existing investments in Web experience
      management services.


"The mobile Web is a much more uncontrolled and unpredictable domain than the classic Web. Monitoring and metrics will be essential for any organization wanting to understand and assure mobile application performance," said Nick Jones, VP & Distinguished Analyst, Gartner, Inc.

Performance and experience issues can occur at multiple points in the highly-complex Web application delivery chain - behind the firewall, in the cloud, via third parties, ISPs and wireless carriers, as well as on end-users' PCs and mobile devices. Gomez's new capabilities will help businesses pinpoint and resolve these issues during the testing and production stages of a mobile Web application, and will comprise:

-- The industry's only mobile monitoring solution that includes:

-- An active monitoring service that tests and measures the performance of mobile websites, applications and SMS services by simulating feature phones and smartphones running on major US and international wireless carriers. The service will run scheduled tests around the clock, delivering alerts when issues arise, with granular reports that pinpoint root causes.

-- Real-user (passive) monitoring that precisely captures and tracks which mobile devices, browsers, operating systems, wireless carriers and ISPs are being used by actual smartphone users to access fixed and mobile Web sites. Real-user monitoring helps businesses understand how their Web and mobile Web sites truly perform for real-world smartphone users and the impact of performance on users' behaviors, like abandoning a conversion or a search. By understanding which user segments are truly affected by performance issues, businesses can prioritize decisions about investments and remedial actions.

  --  Compatibility and load testing services to ensure that content renders
      well across mobile devices, browsers and operating systems, and to
      measure the impact of load on the mobile experience.  These services
      reduce testing time and costs while increasing the quality of
      smartphone user experiences.

  --  New first-of-their-kind Mobile Web Experience Benchmarks that measure
      five critical dimensions of success on the mobile Web, helping
      businesses understand how well they perform on the mobile Web relative
      to their competitors (see related announcement: "Gomez and dotMobi
      Launch First Benchmarks That Measure Five Critical Dimensions of
      Success for Mobile Web Sites" at
      http://www.gomez.com/news_events/releaseview.php?prid=142.)


"As smartphone popularity grows, so do users' expectations for fast, quality mobile Web experiences. Yet Gomez's mobile benchmarks launched today reveal that mobile Web sites perform 30 percent slower than computer-based Web browsing," said Arthur Mateos, VP and GM of Emerging Technologies at Gomez. "Gomez's 'One Web' approach will be uniquely able to help businesses understand and improve their performance on both the fixed and mobile Web."

Availability

Available today are Gomez's new Mobile Web Experience Benchmarks, real-user monitoring service, and compatibility and load testing services for selected mobile devices. Gomez's active mobile monitoring solution is in its final launch phase, with several industry-leading early adopters actively participating in the beta program. The active mobile monitoring solution, as well as mobile enhancements to real-user monitoring and compatibility and load testing services for a broader selection of mobile devices, are expected to be available for general release as new on-demand offerings, separately priced, as early as the third quarter of 2009.

About Gomez

Gomez, Inc. is the leading provider of web application experience management services, which businesses use to test their web applications while in development and to monitor their web applications after deployment. More than 2,500 customers use Gomez's on-demand services to improve the quality of the web experience in order to increase their revenue from web applications, reduce their operating costs, and extend their brand reputations. For more information, please visit www.gomez.com.

(1) Forrester Research, "Tech Horizons: Evaluating Gomez Web Experience Management Services: Management-On-Demand for Web 2.0 Applications," August 2008

Safe Harbor Statement

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

The risks and uncertainties referred to above include, but are not limited to, risks associated with our business model; our ability to develop or acquire, and gain market acceptance for new products in a cost-effective and timely manner; the timing and success of our active mobile monitoring solution, when and if available; the gain or loss of key customers; competitive pressures; our ability to expand operations; interruptions or delays in our hosting operations; breaches of our security measures; our ability to protect our intellectual property from infringement, and to avoid infringing on the intellectual property rights of third parties; and our ability to expand, retain and motivate our employees and manage our growth. While it is the intent of Gomez to release an active mobile monitoring solution as early as the third quarter of 2009 as a separate set of service offerings to extend the platform, we can make no assurances that we will be able to by then or at all. Accordingly, Gomez makes no specific commitment as a result of this announcement to deliver such future release. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Gomez and gomez.com are registered service marks, and One Web and Mobile Web Experience Benchmarks are service marks, of Gomez, Inc. All other trademarks and service marks are the property of their respective owners.

  Follow Gomez on Twitter:  at Gomez_Inc
  Connect with Gomez on Facebook: http://companies.to/gomez/
  Join the Gomez User Group on LinkedIn





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