Rosetta Awarded IBM Software Leadership Award

Largest WebSphere Commerce reseller in the world recognized for business impact

PRINCETON, N.J., April 28 -- Rosetta, the largest independent interactive marketing agency in the United States, today announced its receipt of IBM's Software Leadership Award. The award is based upon Rosetta's positive impact on IBM's business during 2008 as it helped differentiate their WebSphere Commerce solution in the retailing industry.

Rosetta began a strategic relationship with IBM six years prior to winning this award and is now the largest WebSphere Commerce implementation partner in North America.

"Rosetta was a key business partner responsible for driving IBM's success in 2008," said Bob Finnecy, VP, SWG Channel Sales Americas at IBM. "Their robust expertise in retail, combined with their deep technical knowledge of the WebSphere Commerce platform, has made them one of the most effective and successful e-commerce partners in the country."

Rosetta has successfully launched WebSphere Commerce solutions for leading retailers such as Coach, Borders Group, Tractor Supply, Philosophy, Luxottica, Scholastic, and Campmor, among others. In 2008, Rosetta became the largest WebSphere Commerce software reseller in the world driving more than $5 million in software sales revenue and the successful launch of more than ten WebSphere Commerce sites.

"It is an honor to be recognized for our work and speaks directly to both our employees' dedication and our strong partnership with IBM," said Scott Young, Partner with Rosetta. "WebSphere Commerce has proven to be an exceptional and trusted platform on which to build our client's most robust ecommerce operations, and in turn drive increased ROI from their online presence."

About Rosetta

Rosetta is the leading independent interactive agency in the U.S. Our Personality(R)-based segmentations uncover the drivers of brand choice and product usage. Rosetta's industry-focused marketers, world-class technology and creative teams translate those insights into relevant marketing solutions that attract, retain and deepen a brand's most valuable customer relationships.

Rosetta brings deep industry expertise to client work within the Retail & Consumer Products, Healthcare, Financial Services, and B2B markets. Some of our client relationships include Scholastic, Borders and Tractor Supply Company (retail); Johnson & Johnson, Bristol Myers Squibb and Allergan & Shire (healthcare); HSBC, Nationwide, and Citizens Bank (financial services); and Microsoft and T-Mobile (Media & Technology). For more information, visit http://www.rosetta.com/.