Americans Viewed a Record 16.8 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube

Average U.S. Viewer Watched 6.4 Hours of Online Video During the Month, According to comScore Video Metrix

RESTON, Va., June 4 -- comScore (NASDAQ:SCOR) , a leader in measuring the digital world, today released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March. A significant increase in video viewing at YouTube during April contributed to the month's sizeable gains.

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  Google Sites Accounts for 41 Percent of U.S. Online Video Market

In April, Google Sites once again ranked as the top U.S. video property with 6.8 billion videos viewed (40.7 percent online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent).

  Top U.S. Online Video Properties* by Videos Viewed
  April 2009
  Total U.S. - Home/Work/University Locations
  Source: comScore Video Metrix

  Property                       Videos           Share (%) of
                                  (000)              Videos
  Total Internet               16,785,432             100.0
  Google Sites                  6,831,957              40.7
  Fox Interactive Media           512,872               3.1
  Hulu                            396,953               2.4
  Yahoo! Sites                    355,231               2.1
  Viacom Digital                  315,177               1.9
  Microsoft Sites                 288,301               1.7
  Turner Network                  272,709               1.6
  CBS Interactive                 202,810               1.2
  Disney Online                   132,212               0.8
  AOL LLC                         121,431               0.7

  *Rankings based on video content sites; excludes video server networks.
   Online video includes both streaming and progressive download video.


  Google Sites Reaches Record Video Audience

Nearly 152 million U.S. Internet users watched an average of 111 videos per viewer in April. Google Sites reached an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo! Sites (45.4 million) and Hulu (40.1 million).

  Top U.S. Online Video Properties* by Unique Viewers
  April 2009
  Total U.S. - Home/Work/University Locations
  Source: comScore Video Metrix

  Property                   Unique Viewers      Average Videos
                                   (000)           per Viewer
  Total Internet                  151,652             110.7
  Google Sites                    107,877              63.3
  Fox Interactive Media            58,849               8.7
  Yahoo! Sites                     45,447               7.8
  Hulu                             40,110               9.9
  CBS Interactive                  37,063               5.5
  Viacom Digital                   34,587               9.1
  Turner Network                   34,215               8.0
  Microsoft Sites                  31,970               9.0
  AOL LLC                          23,744               5.1
  FACEBOOK.COM                     13,325               3.3

  *Rankings based on video content sites; excludes video server networks.
   Online video includes both streaming and progressive download video.

  Other notable findings from April 2009 include:

  --  78.6 percent of the total U.S. Internet audience viewed online video.
  --  The average online video viewer watched 385 minutes of video, or 6.4
      hours.
  --  107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5
      videos per viewer).
  --  49 million viewers watched 387 million videos on MySpace.com (7.9
      videos per viewer).
  --  Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of
      all minutes spent watching online video.
  --  The duration of the average online video was 3.5 minutes.


  About comScore

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