The Mobile Email 'Long-Tail' Explored in Free Webinar
KIRKLAND, Washington, July 3 -- Embracing the 'long-tail' is the best way for mobile network operators
and handset manufacturers to increase the use of mobile email among
consumers, says WDSGlobal. The issues will be explored in a free webinar to
be broadcast July 9 at 11am PST
(http://www.wdsglobal.com/servicemine-webinar/)
Research from WDSGlobal suggests that consumers are looking to mobilize
existing email accounts from the many thousands of email service providers
available to them. Unfortunately, most network operators and handset
manufacturers offer support and auto-configuration for a limited number of
large, brand-name email providers only. If users wish to access alternative,
'long-tail' email accounts they often have to configure their handsets
manually, using a series of complex parameters and settings. This complexity
leads to many abandoning mobile email altogether.
"If you want anything other than Google Mail, Yahoo!, AOL Mail or
suchlike, you'll likely have to know incoming and outgoing server names, port
numbers and encryption types. You'll then have to manually configure your
handset," explains Bill Lapke, Head of Sales (Americas) at WDSGlobal. "Let's
be honest, do we really expect the average consumer to do this unsupported?"
Email has long been regarded as a potential killer-application for mobile
handsets. However, despite success in the mobile enterprise market the
technology has failed to achieve mass-market adoption among consumers. This
is despite the fact that most handsets on sale today have a built-in
capability for mobile email.
WDSGlobal cites the complexity of configuring handsets for email,
especially those in the long-tail, as a major barrier to consumer adoption.
"The industry must embrace the long-tail of mobile email. Consumers don't
want to create a new email address just for their handset, they want to be
able to mobilize an existing account quickly and easily, no matter who the
email provider," finishes Lapke.
WDSGlobal's Mobile Email Long-Tail webinar will be held on July 9 at 11am
PST. Registration can be found at
http://www.wdsglobal.com/servicemine-webinar/
About WDSGlobal
WDSGlobal is dedicated to helping mobile operators, handset manufacturers
and service providers deliver more profitable products and services to
end-users. From handset validation and readiness testing to mobile device
management and end-user support, WDSGlobal offers the industry's most
complete solution for the management of end-users, devices and services.
To find out more, please visit http://www.wdsglobal.com
