BOSTON--BUSINESS WIRE--The global online advertising market expanded by 8.5% in the 4th
quarter 2009, growing to $17.2 billion from $15.9 billion one year ago.
Recent Strategy Analytics research, “Global
Online Advertising Market Returns to Growth in Q4 09,”
suggests that due to massive Q4 holiday season ad spend and an improving
economy, 2009 annual revenue increased by 1.6% from 2008.
“Advertisers started to loosen their spending control valve on
experimental ad formats in Q4, which led to the growth of new ad
formats, such as online video ads, in this quarter.”
Initial numbers from the Strategy Analytics Digital Media Strategies
DMS Service Online Advertising Index OAI, which tracks quarterly
performance of major global online advertising companies, recognizes
that among the top five online advertising companies in the world, only
Google managed to gain market share in 2009, whereas major competitors,
like Yahoo! and Microsoft, saw their revenue shares fall.
“Although the search advertising market continues to grow, most of the
growth goes to Google and other local search leaders, such as Baidu and
NHN,” remarked Martin Olausson, Director, Strategy Analytics Digital
Media. “Advertisers started to loosen their spending control valve on
experimental ad formats in Q4, which led to the growth of new ad
formats, such as online video ads, in this quarter.”
Jia Wu, Analyst in the Strategy Analytics Digital Media Strategies DMS
service, added, “The online advertising market has suffered badly in the
past year but the worst has passed. We have a positive outlook for the
coming years.”
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market
intelligence focused on opportunities and disruptive forces in the areas
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