SUNNYVALE, Calif.--BUSINESS WIRE--AMD NYSE: AMD today announced that it is extending the reach of the AMD
Fusion Partner Program to include its commercial channel and
software partners. Additionally, AMD is launching the AMD Fusion Partner
Portal, an all-new partner portal designed specifically with AMD’s
diverse partner landscape in mind. Through the AMD Fusion Partner
Program, AMD provides partners with customized incentives and resources
– in the form of personalized tools, training and technical enablement
resources - that mesh with their specific business objectives to help
them accelerate
solutions development and sales, especially when selling all-AMD
AMD CPU, AMD GPU and AMD Chipset solutions.
“Our relationship with AMD has always been a
valuable one to ConRes, and we believe engaging with AMD helps us
uncover new business opportunities and grow our business.”
AMD Fusion Partner Program for Commercial Partners
The AMD Fusion Partner Program commercial track focuses on partners that
resell OEM solutions and systems to commercial end users to provide
their customers with complete platform solutions. The expanded program
is designed to deliver a unique, competitive approach to engage partners
in SMB,
enterprise and public sectors by:
-
Offering attractive co-marketing opportunities to multi-national
corporations MNC, software and channel partners
-
Focusing heavily on solution-based offerings through increased
collaboration with OEMs and software partners
-
Delivering partner engagement that is highly customized to a partner’s
specific business model
Partners will be placed into one of three business tracks designed to
align programs and offerings with partner business models: system
distributors, commercial volume resellers or commercial solution
providers. To achieve meaningful differentiation and a customized
program for each partner, all partners under the AMD Fusion Partner
Program will also be placed in one of three tiers: Elite, Premier or
Select.
AMD Fusion Partner Program for Software Partners
The software partner track of the AMD Fusion Partner Program provides
software companies and developers with technology enablement,
development resources and marketing support to help them deliver
compelling technology and innovative solutions based on AMD technology –
further strengthening their business and enabling them to expand their
sales network through AMD’s extensive ecosystem.
The software track of the AMD Fusion Partner Program provides more
structure and resources to allow software developers to connect in
communities of similar interest and enhance their business, and also
places partners across three tiers. Focused on leading the ecosystem,
AMD actively collaborates with more than 75 software partners and the
130,000+ active members of AMD’s Developer
Central online community.
Redesigned Partner Portal
Launching later this month, AMD’s newly redesigned AMD Fusion Partner
Portal will provide one central yet customized location where partners
can access virtually everything they need to market and sell AMD
products more effectively: training materials; online marketing
materials; and product and program information. The portal is customized
by business track so each partner will be quickly directed to the most
appropriate resources.
For more information on the AMD Fusion Partner Program, please visit
AMD's channel resource page http://www.amd.com/fpp.
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“Since the launch of the AMD Fusion Partner Program in September 2009,
I’m pleased to announce that in Q4 2009, we saw an 80% increase in Elite
and Premier component partners selling all-AMD solutions and 100% of our
Elite component partners hit their revenue targets,” said David Kenyon,
vice president, Worldwide Channel Marketing, AMD. “The success our
component partners have seen leaves me confident that as we expand the
program, we’ll also help our commercial partners meet or exceed their
business goals with AMD.”
“We are excited to see the AMD Fusion Partner Program expanded to the
commercial channel,” said Ann Dempsey, marketing director, Continental
Resources ConRes. “Our relationship with AMD has always been a
valuable one to ConRes, and we believe engaging with AMD helps us
uncover new business opportunities and grow our business.”
“AMD places a high priority on building a strong ecosystem of software
partners and application developers across a range of technology
platforms and applications,” said Margaret Lewis, director, Software
Solutions, AMD. “The software partner track of the AMD Fusion Partner
Program brings together a variety of engagement activities with the
software community and gives them more structure and consistency to help
achieve everyone’s business goals.”
“Microsoft has a valued relationship with AMD that spans many years and
market segments, ranging from servers to client PC platforms to gaming,”
said Eric Jewett, director of partner marketing for the Windows Server
and Tools Division, Microsoft. “We applaud AMD for extending the AMD
Fusion Partner Program to the software ecosystem because greater
collaboration between hardware and software companies can ultimately
help improve the computing experience for all of our customers
worldwide.”
“Adobe and AMD have a history of collaboration focused on projects that
help improve the experience for people who both create and consume
digital media in all its forms,” said Scott Wellwood, director of
business development for Dynamic Media at Adobe. “We look forward to
continuing to work closely with AMD on future joint initiatives designed
to help reinvent the way creative professionals, consumers, and
enterprises alike engage with ideas and information.”
“Sony Creative Software and AMD are focused on delivering innovative,
next-generation technology that powers vivid digital experiences,” said
Dave Chaimson, vice president of worldwide marketing, Sony Creative
Software. “Our collaboration with AMD pays dividends by helping us to
develop complete solutions to meet our customers’ needs, as demonstrated
by the success of Sony Movie Studio 9 plug-in performance tests on AMD
platforms.”
“AMD has been an awesome partner for Gas Powered Games during the
development of Supreme Commander 2,” said Chris Taylor, CEO, Gas Powered
Games. “AMD graphics cards and CPUs contribute to an immersive PC
experience that helps us bring our vision for the game to life for our
fans and gamers all over the world.”
“Nero works closely with leading technology providers like AMD to ensure
customers have the right balance of software and hardware to enjoy the
freedom to create, copy, edit and share media files,” said John Tafoya,
senior vice president, Business Development, Nero. “The stunning
multimedia experience enabled by Nero 9 Reloaded on AMD-based PCs is
just one example of the benefits consumers gain from our work with AMD.”
Resources
About AMD
Advanced Micro Devices is an innovative technology company dedicated to
collaborating with customers and technology partners to ignite the next
generation of computing and graphics solutions at work, home and play.
For more information, visit http://www.amd.com.
Copyright 2010, Advanced Micro Devices, Inc. AMD, the AMD Arrow, and
combinations thereof are trademarks of Advanced Micro Devices, Inc.
Other names are for informational purposes only and may be trademarks of
their respective owners.
