CUPERTINO, Calif.--BUSINESS WIRE--AirKast, the leader in enterprise-class digital media distribution
solutions, announced today that it has launched customized iPhone and
BlackBerry mobile applications for three Max Media LLC radio stations.
These branded applications, containing real-time digital media and
online content, were developed using TuneKast, a solution designed for
terrestrial and Internet-based radio stations and delivered via the
AirBridge digital media delivery platform. These mobile applications
deliver streaming live radio to their listeners and offer local
advertisers several unique opportunities to bring their messages to a
mobile audience.
“We wanted listeners to access our stream via mobile devices,
but with creative and feature-rich applications. AirKast exceeded our
expectations as we can also offer local advertisers an easy way to
deliver their messages to our mobile audiences.”
“Max Media has achieved success in the radio market by focusing on
innovative marketing and programming techniques targeted at local
levels,” said Michael Connor, director of interactive media for Max
Media LLC. “We wanted listeners to access our stream via mobile devices,
but with creative and feature-rich applications. AirKast exceeded our
expectations as we can also offer local advertisers an easy way to
deliver their messages to our mobile audiences.”
Max Media LLC owns and operates 53 radio and television stations across
the United States and Puerto Rico. AirKast has launched mobile
applications for three Virginia-based stations, WVHTFM Hot 100.5,
WVBWFM 92.9 The Wave and WGHFM 97.3 The Eagle. All three stations
now offer iPhone and BlackBerry listeners the ability to hear live
streaming radio and while interacting with other digital content from
their mobile devices.
Applications powered by AirBridge are reliable, secure and scalable so
stations can target large audiences via mobile and other connected
consumer electronic CE devices. AirBridge is a hosted environment
comprised of a broad set of built-in interactive capabilities that
allows branded applications to be brought to market quickly, and allows
companies to focus on developing competitive advantages instead of
technical and infrastructure issues. AirBridge currently supports
market-leading mobile devices, including iPhone, BlackBerry all models
including Storm and Android. For the radio broadcasting industry,
AirBridge is fully integrated with proven ad networks and station
service providers, such as Ando Media, Triton Digital Media,
StreamTheWorld and Liquid Compass.
“We’re very pleased that Max Media is taking advantage of this
revolutionary mobile technology to create a mobile presence for its
listeners, advertisers and sponsors,” said Hung Nguyen, vice president
of server platforms for AirKast. “Max Media can now offer all types of
unique mobile content – such as loyalty programs for listeners and video
spots for advertisers – without worrying about the technology behind the
application. We allow stations to focus their creativity on their
customers’ needs.”
With TuneKast, terrestrial and Internet-based radio stations are given
numerous opportunities to increase the distribution of their content in
order to attract sponsors and advertisers. Each TuneKast application is
“dynamically brand-able” which means that, in addition to in-sync ads,
stations can change sponsor information as well as the application’s
look-and-feel in real-time without performing application updates.
Additionally, stations can give advertisers and sponsors access to
value-added services and capabilities, such as location-based targeting,
pre-roll video capabilities and clickable ads to continually interest
audiences.
Used by more than 850 of the nation’s most popular terrestrial radio
stations, TuneKast offers many ways to encourage active listener
participation, such as loyalty programs. TuneKast applications are
seamlessly integrated with Ando Media's market-leading ad trafficking
and metrics measurement system. This combination gives stations the
power to monetize their digital media and online content for mobile
devices, while monitoring and measuring in real-time audience and ad
campaign performances from numerous forms of advertising and
sponsorships.
About AirBridge
AirBridge is the first hosted digital media delivery platform used to
build enterprise-class applications for connected consumer electronics
CE that are reliable, scalable and secure. Leveraging AirBridge lets
broadcasting and publishing companies develop a competitive advantage by
delivering content to market quickly via mobile and other CE devices.
AirBridge takes advantage of the full communication and graphics
capability of each device so companies can offer their valued sponsors
new opportunities for advertising, premium content and affiliate
programs through audience interaction and value-added services and
capabilities. AirBridge currently supports market-leading mobile device
makers and models, such as Apple iPhone, RIM BlackBerry all screen
sizes, including Storm and Android, with additional device support to
be announced soon.
About AirKast, Inc.
AirKast, Inc. is a digital media distribution software provider of
enterprise-class solutions that extend and enhance real-time digital
media and online content to connected consumer electronic CE devices.
AirKast customers include ABC and FOX as well as popular terrestrial
stations from Citadel Broadcasting and NextMedia, Inc. AirKast is
headquartered in the heart of Silicon Valley with an office
strategically located in New York City. For more information about
AirKast and its solutions, visit www.airkast.com.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
