REDWOOD SHORES, Calif.--BUSINESS WIRE--Today, Smaato Inc., a leading mobile ad optimizer and mobile advertising
company http://metrics.smaato.com
revealed its latest metrics to the global, mobile advertising market.
The February metrics show the worldwide CTR Index Click Through Rate
by Operating System, the Fill Rates of Mobile Ad Networks worldwide and
for the USA as well as the worldwide Ad Network Response time. With
these Metrics Smaato unveils for the first time the CTR Index by
Operating System and the fill rates for South-East Asia.
Smaato’s metrics are based upon 35 mobile ad networks and over 4 billion
ad requests served in the Smaato Network of more than 3000 registered
mobile publishers in February 2010.
SPOTLIGHT SOUTH-EAST-ASIA: Fill Rates and CTR Index Singapore,
Malaysia, Indonesia, Philippines
The metrics show two strong performing networks with 90% and 87% fill
rates. The average fill rate 32% is considerably higher compared to
that of India’s 8%, revealed in January, demonstrating large
differences across the Asian market and the value to developers of
optimization and aggregation services.
iPhone and iPodTouch dominates the region with a CTR Index of 164
followed by Symbian 127 and Android 124, while Windows Mobile is
bottom of the table with 56.
The complete metrics are provided at: http://metrics.smaato.com.
About Smaato Inc.
Smaato www.smaato.com
is a pioneering mobile advertising company that operates the mobile ad
optimization platform called SOMA Smaato Open Mobile Advertising and
partners with mobile publishers, developers, ad networks and operators.
More than 3,000 publishers have signed up with Smaato as a partner to
monetize their content in 215+ countries and Smaato is managing 4
billion ad requests per month. SOMA’s unique feature is the aggregation
of 35 leading ad networks globally to maximize mobile advertising ARPU.
