ROUND ROCK, Texas -- Dell Small and Medium Business evolves Take Your Own Path> beyond featuring real customer in advertisements to building online and offline resources that offer no-nonsense advice, definitive technology solutions and strategies for using technology more effectively to address top business challenges.

�As we predicted at the start of 2010, small and medium businesses are spending again but only on solutions that provide demonstrable bottom and top line benefits�

More and more, I hear from business owners that they need end-to-end technology solutions that drive growth, cut costs and improve customer service, said Paul-Henri Ferrand, Dell chief marketing officer for Consumer, Small and Medium Business. With the expansion of Take Your Own Path, we provide greater access to straightforward IT advice and bring businesses together to share best practices on growing a successful company.�

In collaboration with Intel, the Dell Take Your Own Path TYOP campaign introduces nine new founders and amplifies the stories of existing heroes who embrace technology, view it as a competitive advantage and serve as role models to others -- bringing the total number to 50 companies across nine countries.