NEW YORK--BUSINESS WIRE--TheStreet.com, Inc. Nasdaq: TSCM
TheStreet.com,
a leading digital financial media company, and Bundle, the new socially
informed money management website funded by Citigroup, Microsoft and
Morningstar, announced today a content and audience-sharing agreement
whereby TheStreet and its sister Web site MainStreet will provide
personal finance editorial content and multimedia tools to Bundle.
“What attracted us to Bundle is their revolutionary user interface,
approach to social media and access to unique behavioral consumer data”
As part of the agreement, TheStreet will gain access to Bundle's
original content and community, which focuses on a real-time and
data-driven approach to sharing and learning about consumer behavior.
The agreement also provides that TheStreet content may be distributed
through other online channels owned or controlled by Bundle’s investors
and strategic business partners, including the MSN Money website.
Finally, the companies will share audiences through a series of
cross-promotional efforts on each other's respective sites.
“What attracted us to Bundle is their revolutionary user interface,
approach to social media and access to unique behavioral consumer data,”
said Daryl Otte, CEO of TheStreet. “We firmly believe, as does Bundle,
that personal finance spending and investing recommendations don’t exist
in a vacuum. With access to Bundle’s great data tools and approach to
social media, and guided by our action-oriented, professionally created
content, our readers and Bundle users will have the best possible
resources for managing their financial lives. They can learn from
professionals, put their financial lives and goals into a real-world
context and then compare their habits to peers within their community.
This type of powerful actionable insight is an important element of
TheStreet’s reporting across our network and, as such, our personal
finance content dovetails nicely with Bundle’s efforts in delivering
leading edge personal financial management tools to the web community.
We are extremely pleased to be joining forces with Bundle and are proud
to have been selected as its first and primary third-party personal
finance content partner, a validation to the strength of our reporting,
analysis and commentary and how well it resonates with readers.”
“Teaming with a pioneer in the financial digital media space is a huge
boost for our new endeavor and one that is already creating positive
buzz throughout the Bundle community,” said, Jaidev Shergill, founder
and CEO of Bundle. “Adding valuable personal finance content from
TheStreet’s solid roster of contributors will serve to further augment
the value-added resources that we aim to make available to our readers
in helping them make smart spending, budgeting and investing decisions.
We are eager to share our content with TheStreet as well and help
continue to build the Bundle community.”
Today’s content-sharing announcements build on recent, similar
agreements TheStreet has announced recently with Newsweek and Nightly
Business Report.
About TheStreet
TheStreet is a leading digital financial media company. The Company’s
network includes the following properties: TheStreet,
RealMoney,
Stockpickr,
BankingMyWay,
MainStreet
and Rate-Watch.
For more information and to get stock
quotes and business
news, visit http://www.thestreet.com.
About Bundle
Bundle is a socially informed money management site dedicated to helping
people make smarter spending and saving choices through comparison,
community and one of the most extensive collections of free spending
data on the web. Bundle is based in New York and supported through
investments from strategic partners that include Citigroup, Microsoft,
and Morningstar, Inc.
For a complete press kit, including an introductory video, screenshots
of the site, and company bios, please visit www.bundle.com/press.
