SUNNYVALE, Calif.--BUSINESS WIRE--AMD
NYSE:AMD today announced that a number of technology partners soon
plan to release an inexpensive Single
Link DisplayPort-to-DVI adapter. The addition of the adapter to the
burgeoning ATI Eyefinity ecosystem comes on the heels of the recently
announced increase in AMD-powered discrete graphics options for the
Apple iMac and Mac Pro, as well as AMD’s return to market share
leadership in discrete graphics.
“AMD executed our DirectX 11 transition incredibly well, rolling out a
top-to-bottom DirectX 11 product line before our competitor launched
their first DirectX 11 part”
The industry’s only complete, top-to-bottom line of graphics products
offering Microsoft®
DirectX® 11 support helped drive the company’s strong
discrete graphics sales in the second quarter. In fact, in just nine
months AMD had shipped more than 16 million DirectX 11-capable GPUs.
“AMD executed our DirectX 11 transition incredibly well, rolling out a
top-to-bottom DirectX 11 product line before our competitor launched
their first DirectX 11 part,” said Matt Skynner, corporate
vice-president and general manager, GPU division, AMD. “In just six
months, we delivered to customers an entire DirectX 11 product stack,
with industry-leading image quality and technologies such as ATI
Eyefinity and ATI Stream. In turn, customers shifted discrete GPU market
share to AMD.”
The availability of the inexpensive Single Link DisplayPort-to-DVI
adapter, with a suggested retail price of $30 US, expands the ATI
Eyefinity ecosystem to include the massive number of LCD monitors with
DVI connectors and resolutions up to 1920 x 1200. This encompasses the
vast majority of monitors sold today, with many models available for
well under $200 each. Now, ATI Eyefinity multi-monitor solutions are
within reach of virtually everyone, from die-hard gaming enthusiasts to
individuals wanting more screen real estate to improve workflow.
The second quarter market share numbers recently released by Mercury
Research show that AMD regained the unit volume lead in discrete
graphics, with 51.1 percent of the market share, up 10.5 share points
from Q2 2009. In the desktop discrete graphics market, AMD gained 10.9
points in the year, standing at 44.5 percent market share. Additionally,
quarter over quarter AMD gained 6.6 share points in the mobile discrete
graphics market, finishing the quarter at 56.3 percent market share.
With OEM design wins continuing to roll in, including the recently
announced refresh of Apple’s iMac and Mac Pro lines, an even greater
number of consumers can enjoy the benefits of AMD consumer and
professional graphics solutions. Multi-monitor set ups are more
accessible than ever as monitors become available at a range of price
points, and manufacturers release ultra-thin
bezel displays.
Supporting Resources
About AMD
Advanced Micro Devices NYSE: AMD is an innovative technology company
dedicated to collaborating with customers and technology partners to
ignite the next generation of computing and graphics solutions at work,
home and play. For more information, visit AMD.
AMD, the AMD Arrow logo, ATI, the ATI logo, Radeon, and combinations
thereof are trademarks of Advanced Micro Devices, Inc. Other names are
for informational purposes only and may be trademarks of their
respective owner.
