NEW YORK----HP NYSE:HPQ today unveiled “Print 2.0,”
the company’s strategy for making printing
relevant and empowering as both personal and professional content
increasingly moves from the desktop to the web.
At HP’s annual Imaging and Printing Conference
this morning, Vyomesh Joshi, executive vice president of the company’s
Imaging and Printing Group, described how HP will seek to capture a
significant share of the 53 trillion digital pages estimated to be
printed in 2010 alone – an opportunity valued
at more than $296 billion.
Joshi identified three key areas of focus of the Print 2.0 strategy:
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Make it easier to print from websites, such as blogs and travel sites,
and bring new printing capabilities to online properties;
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Extend the company’s digital content
creation and publishing platforms – for
example, Snapfish and Logoworks – across
customer segments spanning from consumers to enterprises; and
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Deliver a digital printing platform that increases print speeds and
lowers the cost of printing for high-volume commercial markets.
In its enterprise imaging and printing portfolio, HP also announced new
applications, services and an enhanced solution partner program to help
businesses improve their imaging and printing workflow, management and
infrastructure.
“Today, we’re
introducing a new era in printing. We’re
redefining what it means to print and further accelerating the
transformation from analog to digital printed pages,”
said Joshi. “In today’s
world of ‘mashed media’
– words, pictures, video, songs –
the question becomes: ‘How will people
publish this content?’ Print 2.0 is the
answer. This vision centers on empowering our customers to create and
consume their content, their way.”
Making the web more print-friendly
Content from the Internet accounts for nearly half 48 percent of all
printing done at home. Yet, many of the most popular destinations on the
web – such as blogs and travel sites –
have limited or non-existent printing capabilities. In an effort to
broaden and improve the web-printing experience, HP is creating
technologies to make it easy to print content from the Internet in a
useful format.
The company is working with a number of leading Internet destinations
and hosting companies to either improve their digital printing
capabilities or introduce new ones. For example, HP has collaborated
with ViaMichelin, a leading map provider in Europe with more than 28
million monthly visits to its online mapping service. ViaMichelin’s
website now offers customers improved map-printing by better aligning
what is seen on-screen with what is printed on the page, as well as with
how maps are used once people are on the road.
HP also has teamed with leading weblog software and services company
SixApart, Ltd., creators of Movable Type, the world’s
most advanced blogging platform, to enable bloggers to add a “print”
button on their blogs. Movable Type powers many of the world’s
most popular blogs, including BoingBoing.net and Dooce.com, which will
feature printing functionality. The new blog-printing “widget”
on these sites will allow readers to pick and choose the posts they want
to print, and skip those they don’t. The blog
printing plug-in for Movable Type is currently in beta release and is
expected to become widely available to users by June 29 at www.sixapart.com/pronet/plugins.
HP also plans to introduce the Tabblo Print Toolkit, an embeddable
website widget and corresponding web service that enables web designers
to incorporate print functionality into new and existing websites. The
toolkit is based on custom template technology developed by Tabblo, a
company HP acquired in March, that allows users to simply and
efficiently arrange content for printing. The Tabblo Print Toolkit is
expected to become available by June 29 at developer.tabblo.com.
Improving enterprise time to business
HP has added eight imaging and printing solutions to its enterprise
portfolio targeted to customers in the higher education, public sector,
retail, transportation/logistics and financial services industries.
Designed to streamline information workflows and reduce costs, these
applications offer customers industry-specific expertise and a single
point of contact for a simplified sales process, service and support.
These include:
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Four HP Campus Advantage Solutions targeted to institutions of higher
learning. The solutions deliver powerful capabilities ranging from
mobile printing and user-based, per-page accounting, to the
consolidation of copying, scanning, imaging and printing devices in a
secure networked environment.
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For government and public sector customers, the HP Common Access Card
enables secure imaging and printing network authentication.
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The HP Retail Marketing Automation application transforms the manual,
labor-intensive in-store promotion and communication process into an
industrial, automated one, allowing for quicker time to market.
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For financial services customers, HP Compliant Document Capture for
SEC17a meets the needs of capturing regulated fax, email, scan and
couriered mail documentation quickly and easily at the point of
creation.
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A first of its kind, the new HP Handheld sp400 All-in-One AiO, which
is aimed at industries such as transportation/logistics, manufacturing
and retail, simplifies workflow and operations with a portable,
easy-to-use, high-performance printing solution that applies an image
directly to packaging or other surface, eliminating the cost and time
needed for labeling operations.
HP also introduced four HP Managed Print Services that enable enterprise
customers to optimize and manage their enterprise imaging and printing
environments for improved business results. The new services include the
HP Print Center Transformation Service, HP Integrated Print Management
Service, HP Onsite Document Consultant Service and HP Universal Print
Driver Consulting Service.
Additionally, the company is now providing enterprise customers with
unprecedented access to the latest HP and partner technology via the HP
Solutions Business Partner Program. Under the program’s
new Platinum, Gold and Silver tiers, HP partners will benefit in
reaching a broader market while HP provides a single point of contact
for products, support and services for enterprise customers.
Helping small businesses improve marketing effectiveness and
productivity
Building on the success of the HP Color Printing Center www.hp.com/go/color,
HP has expanded its in-house marketing tools and resources for small and
medium-size businesses SMBs with HP In-House Marketing Resource Center
software.
This free tool provides users with convenient desktop access to all of HP’s
in-house marketing resources and new specialized tools for greater cost
savings, flexibility and control, such as:
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HP Print Cost Estimator: This tool quickly highlights the cost
advantages of printing specific jobs in-house versus outsourcing and
is available on networked HP Color LaserJet printers.
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HP Print View Software: This software enables customers to dynamically
view the actual output of marketing documents before they hit “print.”
The new HP Color LaserJet CP3505 will be the first printer to ship with
these marketing software tools and resources. The printer is designed to
boost productivity and deliver bold, brilliant color materials at speeds
of up to 22 pages per minute in best print quality default mode. The HP
Color LaserJet CP3505 will be available worldwide June 1 with estimated
U.S. street prices ranging from $699 to $1,449.1
Back by a network of experienced graphic designers, HP’s
Logoworks is now offering Office Depot’s “Design,
Print & Ship Depot” customers custom logo
packages, business cards, professional letterhead and website design
services. Customers can choose from a number of graphic design solutions
all aimed at helping their businesses succeed. The service is currently
available in Office Depot’s more than 1,000
stores nationwide and online at www.officedepot.com.
Faster decision making with HP Halo
The Halo Video Exchange Network that makes the HP Halo Collaboration
Studio’s telepresence possible now
circumnavigates the globe. The dedicated fiber optic network was created
by HP in partnership with many of the world’s
leading telecommunications providers, including Videsh Sanchar Nigam
Limited VSNL. In April, VSNL and HP signed an agreement that connected
the network from India to Europe via the Middle East.
The extension of the network further improves Halo users’
perception of no delay and gives added business continuity protection to
customers by enabling automatic re-routing of Halo connections during
earthquakes or other disasters that can disrupt all forms of network
traffic.
More information
Further details on today’s announcements and
video of Joshi’s presentation on the future
of digital printing and imaging in the Web 2.0 era are available in an
online press kit at www.hp.com/go/2007ipgconference.
About HP
HP focuses on simplifying technology experiences for all of its
customers – from individual consumers to the
largest businesses. With a portfolio that spans printing, personal
computing, software, services and IT infrastructure, HP is among the
world’s largest IT companies, with revenue
totaling $97.1 billion for the four fiscal quarters ended April 30,
2007. More information about HP is available at www.hp.com.
Note to editors: More news from HP, including links to RSS feeds, is
available at www.hp.com/hpinfo/newsroom/.
1 Estimated U.S. street prices. Actual prices
may vary.
This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of HP and
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All statements other than statements of historical fact are statements
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achievement of expected results and other risks that are described from
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HP’s Quarterly Report on Form 10-Q for the
fiscal quarter ended Jan. 31, 2007. HP assumes no obligation and does
not intend to update these forward-looking statements.
© 2007 Hewlett-Packard Development Company,
L.P. The information contained herein is subject to change without
notice. The only warranties for HP products and services are set forth
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