HP Cuts Power and Cooling Costs in Half with New S
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HP Cuts Power and Cooling Costs in Half with New Storage Offerings

HP Cuts Power and Cooling Costs in Half with New Storage Offerings
Tuesday June 19, 2007 07:11:00

LAS VEGAS----HP NYSE:HPQ today introduced green storage technology that can cut storage array power and cooling costs in data centers by 50 percent.1

Introduced at the HP Americas StorageWorks Conference, the new Adaptive Infrastructure offerings include thin provisioning and performance enhancements for the HP StorageWorks Enterprise Virtual Array EVA family, tape drives based on the Linear Tape Open LTO 4 standard, new DAT 160 tape drives for small and medium businesses, and the first HP StorageWorks tape product developed exclusively for HP BladeSystem c-Class enclosures.

According to analyst firm StorageIO Group, storage currently accounts for 37 percent to 40 percent of overall data center energy usage from hardware.2 With the new HP storage products, a customer with a monthly storage electric bill of $3,000 could save as much as $18,000 a year in power and cooling costs.

Power and cooling is a key enabler for an Adaptive Infrastructure, and these environmentally responsible storage products will help address two key areas that our customers care about: saving money and conserving energy, said Dave Roberson, senior vice president and general manager, StorageWorks Division, HP. With products like these, HP is helping customers build next-generation data centers that can lower costs, mitigate risks and optimize business outcomes.

Continued EVA innovations

The HP StorageWorks EVA4100, 6100 and 8100 midrange disk arrays improve power efficiency for customers by up to 45 percent compared to previous EVAs, with performance improvements of up to 24 percent.

Using advanced hardware and software technologies such as EVA Dynamic Capacity Management DCM, Vsnap and FATA disk drives, the new EVAs help customers optimize hard drive utilization, eliminate unnecessary HDD storage disk purchases, shrink their carbon footprint and efficiently manage IT resources and storage provisioning tasks.

We did a study in 2006 that found that 55 percent of end users we surveyed left between 30 and 50 percent of their storage capacity stranded, said Tony Asaro, senior analyst, Enterprise Strategy Group, an industry analyst firm focused on storage and information management.

Similar to thin provisioning, DCM software enables customers to double capacity utilization rates and delay the purchase of additional hard drives. Leveraging the new virtual disk service VDS volume shrink feature in Microsoft Windows® Server 2008, DCM continuously monitors storage utilization rates and automatically grows or shrinks host volumes to match application data needs, thereby reducing the necessity for ongoing storage administration and virtually eliminating stranded storage.

Tape is cool, too

Tape continues to be the most energy-efficient storage technology for long-term data retention3 -- requiring neither power or cooling -- while maintaining data integrity for 30 years. The next-generation HP Ultrium and DAT tape formats are proven technology that offer the lowest cost per terabyte and have withstood some of the most extreme conditions on the planet.

The HP StorageWorks LTO-4 Ultrium1840 tape drive provides mid-sized and enterprise customers with HPs highest capacity, fastest performing and most secure tape backup, consuming up to 50 percent fewer watts per gigabyte than previous generations.4 The LTO-4 technology and Advanced Encryption Standard AES 256-bit data encryption protects user data from unauthorized access if cartridges are lost or stolen while being stored or transported offsite.

Unlike competitive tape drives, the LTO-4 Ultrium1840 includes HP Data Protector Express Single Server edition software with hardware encryption support at no added cost. LTO-4 Ultrium 1840 tape drives also will be integrated and available in HP StorageWorks MSL, EML and ESL E-Series Tape Libraries.

The HP Ultrium 448c Tape Blade is a new half-height tape storage blade that provides data protection for HP BladeSystem c-Class servers and storage blades. Ideal for customers not connected into a storage area network, the Ultrium 448c provides direct-attach data protection for both half-height and full-height c-Class server blades and leverages the HP Dynamic Power Saving mode to achieve up to a 22 percent reduction in power requirements.5 It also supports HP One-Button Disaster Recovery, which allows quick recovery of operating system, applications and data from the latest backup set in the event of a hard drive failure.

The HP StorageWorks DAT 160 tape drive offers a balance of price and performance for small and medium business customers and consumes fewer watts per gigabyte GB than previous generations of DAT drives. Ideal for use with HP ProLiant 100 and 300 series servers and available with either a SCSI or USB interface, the DAT 160 delivers backup speeds of up to 50 GB per hour and offers up to 160 GB of capacity on a single cartridge -- twice the capacity and performance of any other DAT drive available.

More information on environmentally responsible HP StorageWorks offerings is available at www.hp.com/go/GreenStorage and in an online press kit at www.hp.com/go/hpvegasevents2007media.

About HP

HP focuses on simplifying technology experiences for all of its customers -- from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the worlds largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007. More information about HP is available at www.hp.com.

Note to editors: More news from HP, including links to RSS feeds, is available at www.hp.com/hpinfo/newsroom/.

1 Comparison scenarios are available at www.hp.com/hpinfo/newsroom/press_kits/2007/tsg/storage_footnote.pdf.

2 Network World, Green Storage Means Money Saved on Power, May 21, 2007. The article is available at www.networkworld.com/supp/2007/ndc3/052107-green-storage.html?page=2.

3 The Clipper Group Explorer, Tape and Disk Costs -- What It Really Costs to Power the Devices, June 4, 2006. The report is available at www.clipper.com/research/TCG2006046.pdf.

4 Compared to the native capacity of LTO-3 at 400 GB to LTO-4 at 800 GB.

5 HP, Usage Models for the HP StorageWorks Ultrium 448c Tape Blade in HP BladeSystem c-Class Blade Enclosures White Paper, 2007. The report is available at http://h71028.www7.hp.com/erc/downloads/4AA1-1978ENW.pdf.

Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HPs Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2007 and HPs other filings with the Securities and Exchange Commission, including but not limited to HPs Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.





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