ATLANTA----Bolstered by the need to provide its customers with the most accurate IP
data in the market and to reduce discrepancies with third-party
providers, Thruport Technologies has upgraded its geographic targeting
capabilities with a switch to Digital Element’s
NetAcuity® IP
Intelligence technology.
Thruport will utilize NetAcuity to handle the geographical targeting
needs of its industry-leading online ad management system, AdJugglerTM.
Although Thruport has been providing geo-targeted advertising to its
customers using another geolocation vendor’s
data, the company decided that moving to the platform most widely used
in the marketplace would reduce the discrepancies with third-party
providers, decrease the decision time for the geo lookup, and provide
more consistency in ad targeting due to NetAcuity’s
unsurpassed accuracy.
“Switching to NetAcuity allows us to increase
speed, compatibility, value and accuracy of ad delivery for our clients.
At the end of the day, it’s about getting the
right ad to the right people as quickly as possible —
and NetAcuity helps us reach that goal,” said
David Moser, president and chief operating officer of Thruport.
Digital Element’s IP Intelligence technology
will not only allow Thruport to segment and target its online audience
based on geographic location worldwide, it will also provide other
parameters such as domain name, connection speed, and Internet Service
Provider ISP, giving Thruport’s clients a
wealth of data to target campaigns in new ways, such as serving rich
media ads only to those users with high-speed connections.
“Online ad spending is at an all-time high —
and companies need proven tools such as NetAcuity’s
IP Intelligence to increase the return on investment for clients’
Internet media buys,” said Rob Friedman,
executive vice president and co-founder at Digital Element. “By
providing accurate geo-targeting technology, Thruport can assure its
clients that relevant ads are consistently and quickly being delivered
to specific audiences.”
In addition, according to Friedman, geo-targeting can improve overall
client satisfaction by reducing wasted impressions while increasing
click-through rates and message reach.
About Digital Element
Digital Element delivers the de facto standard in IP Intelligence,
providing coverage for 99.9999 percent of the Internet and collecting
more than one million points-of-view daily from different online vantage
points. Taking advantage of its patented technology and a team of
dedicated data analysts, some of the world’s
largest networks, websites and search engines access the most
comprehensive set of IP data available to deliver targeting advertising,
content localization, geographic rights management, local search
optimization and analytics. Through Digital Element’s
industry vision and leadership, this non-invasive technology has evolved
into much more than geographic information and now includes other
intelligence factors such as connection speed, domain name, ISP and
language.
For more information on how to uncover new levels of insight about
online users, please visit www.digital-element.net.
About Thruport Technologies
The Thruport AdJuggler™ www.adjuggler.com
ad serving software offers advertisers, publishers and networks a
cost-effective, mature and scalable platform for their online
advertising needs. Thruport AdJuggler™
provides users not only with a full suite of tools and technologies, but
also provides users with the highest levels of service and support.
Thruport Technologies also develops and maintains the award-winning
virtual office suite HotOffice, and offers a broad range of hosting
solutions from dedicated platforms to database, security, and clustered
configurations. Thruport's world-class data center and network
operations are located in Alexandria, VA. Thruport Sales can be
contacted at 1-888-358-3400 or sales at thruport.com.
