Handheld Device Vendors Benefit from Dells Departure But Overall Market Still in Decline Says IDC
Handheld Device Vendors Benefit from Dells Departure But Overall Market Still in Decline Says IDC
Wednesday August 8, 2007 08:12:05
FRAMINGHAM, Mass.----According to IDC's Worldwide Handheld QView, vendors shipped a total of
720,000 units during the second quarter of 2007, a 43.5% decrease from
the same quarter one year ago and a 21.8% decrease from the previous
quarter. This marked the second consecutive quarter in which total
worldwide shipments have not crested above the million unit mark.
Following Dell's decision to withdraw from the handheld device market,
other vendors were able to increase their shipments and capture more
market share during the 2Q 2007. Overall, however, the handheld device
market experienced year-over-year decline as demand decreased and
vendors transitioned their resources towards other product lines.
"The departure of a major player allows other vendors to fill the gap
and increase shipments. But the market as a whole is still contracting
and other vendors, with fewer resources and less distribution, may be
forced to withdraw from the market altogether," says Ramon Llamas,
research analyst with IDC's Mobile Devices Technology and Trends team.
"With double-digit negative growth continuing to characterize the
market, IDC expects the handheld device market to contract further
before it reaches a stable point."
"Despite the ongoing decline, there continues to be a small but
nonetheless significant demand for these devices," continues Llamas. "To
drive ongoing demand, vendors have introduced a number of devices that
offer features like multimedia, GPS, and wireless, but not cellular,
connectivity. But even the inclusion of these new features have not
stemmed the decline in shipments. Stability has yet to arrive."
Top Five Handheld Device Vendors
Palm maintained its position as the number 1 vendor
worldwide, and its shipments for the second quarter were nearly double
that of the number 2 vendor HP. In addition, Palm posted a sequential
increase in shipments, bringing to a halt the three consecutive quarters
of sequential decline. But even the market leader was not immune to a
year-on-year decrease in shipments, as the company relied on devices,
like the Z22 and the TX, that have been available for nearly two years.
HP was the clear number 2 vendor by the end of the second
quarter, and although it posted both a sequential and year-on-year
decline, the company pointed out that its volumes were larger than
expected, the result of filling in the gap created by Dell's imminent
departure from the market. HP has also been experimenting with optimized
handheld devices, including the iPAQ rx 4240 for multimedia and the iPAQ
rx 5915 for GPS. Both devices carried a higher price point compared to
simple handheld devices, but still moved the handheld devices in a new
direction.
Mio posted its fourth consecutive quarter of year-on-year
growth, bucking the general trend of the industry and that of the other
major vendors. To do this, Mio has relied on the popularity of its P550,
P350, and A201 devices, all of which feature a GPS receiver, spreading
beyond its home territory of Asia/Pacific and into nearby Europe and
Japan. Only recently has the company begun targeting North America.
Dell continued the phase-out of its Axim devices in 2207,
as the company's shipments decreased 81.8% from the same quarter a year
ago. Dell managed to remain among the top five vendors, but only barely
as a number of smaller, regional vendors came within range of Dell's
volumes for the period.
Fujitsu-Siemens Computers took fifth place in the second
quarter, and did so by concentrating its shipments primarily into
Western Europe, unlike other vendors which benefited from a global
footprint. While the company has offered both simple devices, like its C
Series, and GPS and multimedia-enabled devices, like its N100 Series, it
also recently began offering a competing converged mobile device with
its with its T Series device.
Top 5 Vendors, Worldwide Handheld Device Market, Second Quarter
2007
Vendor
2Q07 Shipments
2Q07 Market Share
2Q06 Shipments
2Q06 Market Share
2Q07/2Q06 Change
1. Palm
317,300
44.1
%
475,000
37.6
%
-33.2
%
2. HP
168,800
23.5
%
260,000
20.6
%
-35.1
%
3. Mio
97,691
13.6
%
91,700
7.3
%
6.5
%
4. Dell
23,975
3.3
%
132,050
10.4
%
-81.8
%
5. Fujitsu Siemens Computers
21,482
3.0
%
28,529
2.3
%
-24.7
%
Others
89,682
12.5
%
277,404
21.9
%
-67.7
%
Total
718,930
100.0
%
1,264,683
100.0
%
-43.2
%
Source: IDC Worldwide Handheld QView, August 8, 2007
Notes:
Vendor shipments are branded shipments and exclude ODM sales for all
vendors.
Handheld devices are pocket-sized, either pen or keypad-centric, and
are capable of synchronizing with desktop or laptop computers.
Handheld devices are designed to access and manage data including
office documents, multimedia, and games.
Handheld devices do not include telephony but may include wireless
capabilities like Bluetooth and WiFi that enable Internet access and
text communication. These devices feature evolved operating systems or
applications environments such as the Palm OS, Windows Mobile Pocket
PC, Linux, or other proprietary platforms with the ability to
download, run applications, and store user data beyond PIM
capabilities.
IDC's Worldwide Handheld QView provides device vendors, software
developers, service providers, and component suppliers with timely and
accurate information on the worldwide handheld market. The program
provides quarterly measurements of worldwide unit shipments and vendor
market shares.
For more information about IDC's Worldwide Handheld QView Program,
please contact Jonathan Guloyan at 508-935-4296 or jguloyan at idc.com.
About IDC
IDC is the premier global provider of market intelligence, advisory
services, and events for the information technology, telecommunications,
and consumer technology markets. IDC helps IT professionals, business
executives, and the investment community make fact-based decisions on
technology purchases and business strategy. More than 900 IDC analysts
provide global, regional, and local expertise on technology and industry
opportunities and trends in over 90 countries worldwide. For more than
43 years, IDC has provided strategic insights to help our clients
achieve their key business objectives. IDC is a subsidiary of IDG, the
world's leading technology media, research, and events company. You can
learn more about IDC by visiting www.idc.com.
All product and company names may be trademarks or registered trademarks
of their respective holders.
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