Generate Unveils Innovative One-click Technology at DEMOfall 07 Conference

Enables readers to dynamically extract contextual business information from any Web page in just seconds

SAN DIEGO, Sept. 26 -- Generate Inc., the market leader in enabling real-time contextual information, today announced the company is unveiling an innovative technology at this year's prestigious DEMO conference. This new Web 2.0 widget, called Generate gClick,(TM) is designed for publishers and media companies to enable their consumers to dynamically extract contextual, real-time business intelligence from any Web page, in a matter of seconds, with just one click. Customers include American City Business Journals' 40+ bizjournals Web sites.

gClick enables publishers and media companies to make content more contextual to their consumers while driving dramatic increases in non- editorial-based advertising inventory. gClick uses proprietary extraction and matching technology that analyzes Web pages to provide comprehensive information that's contextually relevant to what the user is reading. With one click readers can go from scanning any article-from anywhere on the Web-to viewing in-depth information about companies, executives and events referenced in the article. gClick enables publishers to dynamically access, leverage and deliver their existing repositories of content (e.g., article archives, services, classifieds and directories) and advertising, providing even more context to their users. gClick delivers an embedded relationship-mapping functionality that, in just seconds, shows readers how they connect to every company and executive referenced in the article.

"This game-changing functionality is a win-win for us," says Ray Shaw, CEO of American City Business Journals. "It enables us to dynamically integrate and match our existing internal data assets with powerful, external real-time context and data while delivering very compelling value to our users."

gClick can be deployed on Web sites in three ways: (1) As a browser add-in button that's custom branded to each publisher and media company. Readers simply download and install a client on their desktop. When gClick is deployed as a browser add-in button, readers can scan any Web page from within any Web site, allowing publishers to create new, highly targeted page inventory for online advertising and extend of their brand. (2) As an embedded link or widget on a company's published pages. (3) As preprocessed published content that allows publishers to embed links to companies and executives featured within the content on their Web sites.

"This technology now allows business professionals and consumers alike to access business intelligence, in context to them, with one simple click," says Tom Aley, president and CEO of Generate. "That's what Web 2.0 technology is all about: empowering people to be more efficient, productive and successful when leveraging the Web as a platform."

gClick is one of several solutions that Generate has developed for publishers and media companies and Global 3000 organizations, including newsletters to monitor industry events in real time and an on-demand enterprise application that identifies, qualifies and connects to leads and targeted opportunities. More than 100 leading media and enterprise customers currently access Generate(TM) data and services, including Accenture, AT&T, Dell, Deloitte, Experian, IBM, Juniper Networks, Microsoft, Monster, Morgan Stanley, Thomson Financial, T-Mobile, and Yahoo!.

Generate's technology crawls millions of domains daily, extracting information about companies, executives, news and trigger events (alerts to actionable information indicating the early stages of a purchase decision). Generate's extraction and aggregation technology filters through more than 200,000 news articles daily from 25,000 news sources and more than 3 million blogs. Generate leverages this technology to maintain databases in real time, containing deep profiles on companies, executives and news.

To learn more about gClick and other Generate solutions, please contact Generate at 978.823.5260 or visit www.generateinc.com.

About Generate Inc.

Generate delivers a business intelligence platform that combines real-time company intelligence with integrated relationship-mapping technology to deliver contextual information to business professionals. Generate is a privately held company, headquartered in Maynard, MA. American City Business Journals (ACBJ) is an investor in and a strategic partner of Generate. For more information please call 978.823.5260 or visit www.generateinc.com.

Generate, gClick, and the Generate logo are trademarks of Generate Inc. All other brand or product names may be trademarks or registered trademarks of their respective companies.